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Have Advice? Need Advice? World's Largest Online Marketplace of Experts Officially Unveiled at LivePerson.com

Thursday, October 23, 2008 General News J E 4
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Innovative Web site fuses community with commerce



NEW YORK, Oct. 22 /PRNewswire-FirstCall/ -- LivePerson, Inc. (Nasdaq: LPSN), a leading provider of online communication platforms that facilitate real-time assistance and expert advice, today announced the official unveiling of its consumer marketplace for live expert advice. At LivePerson.com, people seeking advice can connect in real-time to more than 30,000 independent experts - "Everyday Einsteins" - in over 300 categories, including finance and technology, art and design, and spirituality and health.



"We believe that the power of the Internet is its ability to enable communication and sharing of knowledge between people. At LivePerson, we harness and enhance that power by facilitating real-time connections between consumers and experts," said LivePerson CEO Robert LoCascio. "The strength of our expert platform is that it bridges community and commerce. Using our platform, consumers can access immediate, personalized advice from individual experts who have the knowledge and information they are looking for. At the same time, our platform gives individual experts the opportunity to turn their wisdom and experience into an extra source of income, while making a difference in the lives of others."



LivePerson has long been a leader in providing business-to-consumer online communication platforms. In October, 2007, the company acquired Kasamba, Inc., an online marketplace for expert advice to accelerate LivePerson's expansion into the consumer market. The LivePerson expert marketplace currently generates over twenty five million dollars annually. Since the acquisition of Kasamba, LivePerson has expanded its consumer-facing platform to create a dynamic marketplace for the buying and selling of tacit, or experience-based knowledge in a wide array of subject areas such as shopping, computer programming, tutoring and personal finance advice.



The LivePerson expert marketplace is open to the public and the platform has a comprehensive user-generated ranking and review system. User ratings and rankings are published adjacent to each expert's profile to help users in their selection process. The ranking system is based on a sophisticated algorithm designed to ensure that the experts who provide the most value to the user community are ranked highest, increasing their chances of success with advice-seekers, and increasing the likelihood of positive user experiences.



"Being a LivePerson expert has changed the way I do business, giving me the freedom to supplement my income on my own schedule, from anywhere I can access the Internet," said Jamie Parker, writer and editor. "It's also a great feeling to know that at the end of the day I'm using my own experience and personal knowledge to help other people."



About LivePerson's Expert Marketplace

LivePerson's online marketplace (www.liveperson.com) connects people seeking personalized, one-on-one information and advice with knowledgeable experts in real time. People from around the world can chat live with registered experts who sell their knowledge and advice in categories including business, finance, personal coaching & counseling, education, health, and technology.



LivePerson was founded in 1995 and is headquartered in New York City and is a leading provider of online communication platforms that facilitate real-time engagement and live expert advice. Intelligently connecting businesses and individual experts with consumers seeking help on the Web, LivePerson's platform creates more relevant, compelling and personalized online experiences. Every month, millions of people across the world turn to LivePerson to get the information and advice they need to succeed online. More than 7,000 companies, including EarthLink, Hewlett-Packard, Microsoft, Qwest, and Verizon, and 30,000 individual experts rely on LivePerson to maximize the impact of the online channel.



SOURCE LivePerson, Inc.
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