NEW YORK, Aug. 4 Harry & David, the leading lifestyle and gourmet gifts company, will introduce an exclusive limited edition Pink Pear Collection benefiting the Noreen Fraser Foundation in honor of Breast Cancer Awareness Month. The box of nine mouthwatering Royal Rivera pears, packaged in a vintage pink canvas tote, will retail for $37 with 25% of the proceeds benefiting The Noreen Fraser Foundation, which focuses on women's cancer research.
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"Harry & David is pleased to continue its commitment to the community by joining the Noreen Frasier Foundation in support of this noteworthy cause," said Gail Simon, Vice President of Brand Marketing & Communications at Harry & David. "By purchasing the Pink Pear Collection our customers can enjoy our signature hand-picked pears knowing that their gift plays a vital role in helping others."
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"We are thrilled to be Harry & David's Pink Pear partner," noted Noreen Fraser. "I have fond childhood memories sharing Harry & David's delicious gift baskets with my family and continue to send them each season, so it's truly a delight to participate in this exciting initiative."
Harry & David's Pink Pear Collection will be available from October 1, 2010 to October 31, 2010 at HarryandDavid.com as well as Harry & David stores while supplies last.
About Harry & David
With a 75-year reputation for genuine farm-to-table freshness and unsurpassed artisanal quality, Harry & David is legendary for exclusive gifts such as the Fruit-of-the-Month Club® collection, featuring top-quality fruit, pampered on the tree, picked at its peak; Royal Riviera® Pears, prized for their lush juiciness, melting texture and exquisite flavor; Oregold® Peaches, the biggest, juiciest, sweetest-tasting peaches you're likely to taste; and Moose Munch® gourmet popcorn confection made exclusively in our own confectionery in flavors for everyone - some with nuts, some sweet, and some savory. Gifts from Harry & David, and its brands Cushman's and Wolferman's, are designed for festive occasions, entertaining and self enjoyment throughout the year. Through its stores, catalogs and website, Harry & David offers an affordable "best-of-class" experience as part of everyday life. Happiness Delivered! For more information please visit www.harryanddavid.com
About Noreen Frasier Foundation
The Noreen Fraser Foundation is a 501(c)(3) tax exempt organization focusing on funding translational cancer research in the area of women's cancers. Our mission is to use educational and awareness campaigns to raise funds for research aimed at developing new prevention methods, diagnostic tools and non-toxic therapies to treat women's cancers. Our hope is that until there are CURES, women's cancers will become manageable diseases that can be controlled with targeted treatments that protect patients' quality of life. For more information please visit www.noreenfraserfoundation.org
SOURCE Harry & David
