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Happy Days are Here With a Little Help From America's Favorite TV Mom and New Vicks(R) DayQuil/NyQuil Plus Vitamin C(R)

Tuesday, November 18, 2008 General News J E 4
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CINCINNATI, Nov. 17, 2008 To mark theintroduction of Vicks DayQuil Plus Vitamin C and NyQuil Plus Vitamin C, Vickshas teamed up with Marion Ross, one of America's most beloved television moms,"Mrs. C," from the popular 70's sitcom Happy Days, to create Chapters of Care,a compilation of tips from America's favorite television moms on how they carefor their loved ones during the cold and flu season. Featuring tips from suchwell-known television moms as Florence Henderson, Shirley Jones and MeredithBaxter, consumers can download their own copy of Chapters of Care for free atVicks.com. Vicks is proud to partner with and support the American LungAssociation on this initiative, to further the organization's mission ofpromoting healthy breathing.

"It's that time of year when loved ones come home with sniffles, sorethroats and body aches, so moms across the country are looking for useful tipson how to care for their families and provide a little extra TLC," says MarionRoss. "Over the years I have found myself relying on Vitamin C. I'mespecially excited because Vicks is bringing together DayQuil and NyQuil tohelp relieve multiple cold symptoms, now with Vitamin C to replenish what thebody needs."

In addition to tips from Marion Ross, the Vicks Chapters of Care bookletfeatures helpful cold comfort tips from various iconic television moms such asFlorence Henderson, Shirley Jones, Meredith Baxter, Alley Mills, ConstanceMarie, Catherine Hicks and Tichina Arnold.

To learn more about Vicks DayQuil/NyQuil Plus Vitamin C and to downloadthe entire Chapters of Care booklet, consumers can log onto www.Vicks.com.Consumers can also log on to www.Vicks.com to share their own personal caretips for a chance to win a family trip for four. Vicks DayQuil/NyQuil PlusVitamin C will also be auctioning off 50 hardcopy editions of Chapters of Careon eBay, with the proceeds going to the American Lung Association.

About Marion Ross

Millions of fans know Marion through her eleven year portrayal of "Mrs. C"on Happy Days. She starred in the acclaimed television series Brooklyn Bridgefor which she was twice nominated for an Emmy and was a two time winner forBest Comedy Actress of the Year by Viewers for Quality Television. She won aGolden Globe nomination for her role as Rosie in the movie The Evening Starwith Shirley MacLaine. She has played Drew Carey's mother on The Drew CareyShow, the feisty matriarch on The Gilmore Girls and the terrible mother-in-lawon That 70's Show. She currently plays Sally Field's mother on Brothers &Sisters. She also recently played Leslie Nielson's wife in the movieSuperhero. She is the voice of SpongeBob Squarepants' grandma and Mrs. Loparton Handy Manny.

This year she has received many honors including the SDSU Mortar BoardDistinguished Alumna Award, the renaming and dedication of "The Marion RossPerforming Arts Center" in Albert Lea, Minnesota, and the first honoree staron Hennepin Avenue Theatre District Walk of Fame in Minneapolis. In 2001, shereceived a star on the Hollywood Walk of Fame.

About the American Lung Association

The American Lung Association is the nation's oldest voluntary healthorganization and leader in promoting lung health and preventing lung disease.The American Lung Association funds vital research on the causes of andtreatments for lung disease. With the generous support of the public, theAmerican Lung Association is "Improving life, one breath at a time." For moreinformation about the American Lung Association, a Charity Navigator Four StarCharity, or to support the work it does, call 1-800-LUNG-USA (1-800-586-4872)or log on to www.lungusa.org.

About Vicks(R)

As a trusted family brand for more than 100 years and one of the mostrecognized around the world, Vicks has helped generation after generation feelrelief from cough, cold, flu and sinus symptoms. NyQuil is the #1 Pharmacistrecommended brand for Adult Cold Nighttime Relief. Available in more than 66Countries and on 5 Continents, the Vicks family includes Vicks(R) DayQuil(R)Plus Vitamin C, Vicks(R) NyQuil(R) Plus Vitamin C, Vicks Early Defense NasalDecongestant, Vicks Early Defense Foaming Hand Sanitizer, NyQuil Cold/FluLiquiCaps, NyQuil Cold/Flu, NyQuil Cough, NyQuil Sinus, Children's NyQuil,DayQuil Cold/Flu LiquiCaps, DayQuil Cold/Flu, DayQuil Cough, DayQuil Sinus,VapoRub Ointment, VapoRub Cream, BabyRub, Casero Chest Congestion Relief,Vicks(R) Formula 44 Custom Care Sore Throat Lozenges, Vicks(R) Formula 44Custom Care Sore Throat Spray, Vicks(R) Formula 44 Custom Care Chesty Cough,Vicks(R) Formula 44 Custom Care Congestion, Vicks 44 Multi-Symptom, Vicks(R)Formula 44 Custom Care Dry Cough, Vicks(R) Formula 44 Custom Care Cough & ColdPM, Vicks(R) Formula 44 Custom Care Body Aches, Pediatric Vicks(R) 44(R)eCough & Chest Congestion Relief, Pediatric Vicks(R) 44(R)m Cold & CoughRelief, Sinex Nasal Spray, Sinex 12 Hour Spray, Sinex Ultra Fine Mist, Sinex12 Hour Ultra Fine Mist, Vicks Cough Drops, Vicks Vitamin C Drops.Headquartered in Cincinnati, OH, Vicks is owned and distributed by Procter &Gamble.

About Procter & Gamble

Three billion times a day, P&G (NYSE: PG) brands touch the lives of peoplearound the world. The company has one of the strongest portfolios of trusted,quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R),Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),Braun(R) and Fusion(R). The P&G community includes approximately 138,000employees working in over 80 countries worldwide. Please visithttp://www.pg.com for the latest news and in-depth information about P&G andits brands.

*Survey conducted by Pharmacy Times, OTC Supplement, Adult Cold-Nighttime,June 2008

SOURCE Procter & Gamble
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