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Halls Puts Opera Singers' Throat Power to Work Soothing Irritations

Friday, May 20, 2011 General News J E 4
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With an interactive opera dedicated to allergy sufferers

CAMBRIDGE, Mass., May 20, 2011 /PRNewswire/ -- HALLS®, America's leading cough drop brand, is now taking submissions for The Operahhh of Irritations – its first-ever interactive opera, with lyrics submitted by the audience, both online and in person. A team of professional opera singers will be in Harvard Square in Cambridge, Mass., performing impromptu operatic renditions of irritations submitted by the audience via Facebook and Twitter from 2 p.m.7 p.m. ET on Friday, May 20.

The Operahhh supports HALLS® spring allergy campaign and the brand's commitment to soothing irritations by giving the audience a chance to vent about whatever irritates them – and has that irritation sung away by professional opera singers.

"HALLS is committed to soothing irritations – including coughs and sore throats associated with spring allergies. But if there's one group who knows a thing or two about keeping throats in top condition, it's professional opera singers. So we're putting their tremendous throat power to work, helping soothe all kinds of irritations," explains Lori Mazuro, Senior Associate Brand Manager for HALLS.

Submit irritations in advance or during the live event to have them sung live on Facebook by: -- Visiting the HALLS Facebook page at www.gethalls.com/opera-- Submitting via Twitter with the hashtag #HALLSopera-- Or going to the live event in Harvard Square

About HALLS®

HALLS® is America's #1 selling cough drop brand that provides fast, effective relief to help people feel restored. HALLS works quickly in those moments when you need relief -- from a cough or dry, scratchy, or sore throat.  HALLS' Advanced Vapor Action® formula starts working within ten seconds to suppress coughs and soothe sore throats. HALLS offers a variety of products including HALLS Cough Drops (Regular and Sugar Free), HALLS Naturals™, HALLS Defense® (also available in Sugar Free), HALLS Breezers® (also available in Sugar Free), HALLS Plus® and new HALLS Refresh™. For more information, visit www.gethalls.com.

ABOUT KRAFT FOODS

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America.  Eleven of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

SOURCE Kraft Foods Inc.

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