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Guardian Offers Discounts on Tooth-Decay Fighting Sweetener

Friday, August 31, 2007 General News J E 4
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NEW YORK, Aug. 30 The Guardian Life Insurance Company ofAmerica (Guardian), a leading provider of employee benefits to small andmidsize companies, today announced that it will provide dental plan memberswith discounts on products that contain the tooth decay fighting sweetenerXylitol.

An all-natural sweetener found in fruits and vegetables, Xylitol has beenproven to reduce cavity-causing bacteria. Studies show that as little as 6grams of Xylitol a day can reduce cavities by up to 80%.

Guardian is one of a growing number of dental insurers to offer discountson Xylitol products through a dental PPO network. Discounted products will beavailable through Epic Dental, a leading provider of dental care products.

According to Epic Dental, Xylitol has also been proven to serve as adefense against ear and upper respiratory infections. Clinical studies haveshown that children who regularly chewed 8 grams ofhttp://www.epicdental.com/c-4-xylitol-gum.aspx Xylitol gum per day had analmost 40% reduction in ear infections.

"We want our discounts to motivate parents and teachers to encouragechildren and adults alike to brush, floss and chew their gum. But only if thegum contains a proven cavity-fighter like Xylitol," said Richard Goren, DDS,second vice president, Guardian Group Dental. "We are offering Xylitoldiscounts at a time when there is mounting evidence about the connectionbetween good oral health and overall health. Guardian is committed toproviding high quality, flexible and affordable dental benefits to keep ourmembers healthy and smiling."

Through the Epic Dental discount program, Guardian members are eligible toreceive:

For more information on Xylitol products and discounts, visitwww.epicdental.com.

Along with offering discounts on Xylitol products Guardian also offersdental plan members comprehensive and flexible coverage. Guardian is one of ahandful of companies to offer dental implant coverage, adult fluoridetreatments, ViziLite(R) Plus oral cancer screening and a dental accountrollover program that allows members to save up their annual maximums forcostly procedures as part of its standard coverage.

Guardian is celebrating the 50th anniversary of its Group employee benefitbusiness. In honor of this milestone the company has issued a series ofeducational surveys and reports to help employees, employers and benefitdecision makers better understand how they can jumpstart their financiallives, improve recruitment, retention and employee satisfaction by maximizingthe use and power of their workplace coverage. Three reports currentlyavailable in the series include:

About Guardian

Founded in 1860, The Guardian Life Insurance Company of America, New York,NY (Guardian) is one of the largest mutual life insurance companies in theUnited States. As of December 31, 2006, Guardian and its subsidiaries had$39.5 billion in assets (on a consolidated statutory basis). With more than5,000 employees and 3,000 financial representatives, as well as more than 80agencies nationwide, Guardian and its subsidiaries protect individuals,businesses, and their employees with life, disability, health, long-term care,and dental insurance products, and offer 401(k), annuities and other financialproducts and trust services. More information about Guardian can be obtainedat: www.GuardianLife.com.

* Free trial is contingent upon recurrent shipments. Members areresponsible for shipping costs.-- A free trial of products such as gum, mints, mouthwash and toothpaste that contain Xylitol, or the option to receive a 50% discount off products purchased which contain Xylitol*. -- A 25% discount on ongoing orders for Xylitol containing products.

SOURCE The Guardian Life Insurance Company of America
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