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Greenway Medical Technologies Launches PrimeResearch, Providing Physicians With a Vast Network and Toolset for Clinical Research, Quality/Safety Initiatives and Composite (Clinical and Financial) Analytics

Friday, October 17, 2008 General News J E 4
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CARROLLTON, Ga., Oct. 16 Greenway Medical TechnologiesInc., a leading provider of integrated electronic health record (EHR),practice management and interoperability technology solutions, recentlyenhanced its portfolio with the launch of its research solution,PrimeResearch(TM).

PrimeResearch is a component of Greenway's complete integrated physician'sinfrastructure, which also includes Greenway's award-winning and CertificationCommission for Healthcare Information Technology certified (CCHITCertified(R)) 08 Ambulatory EHR, PrimeSuite 2008. PrimeResearch providesaccess to a vast network of clinical research studies, quality/safetyinitiatives and composite (clinical and financial) analytics that can enhancethe quality of care physicians administer to patients while increasingpractice revenue.

Research organizations can join the PrimeResearch network to submitcriteria for clinical research studies through the PrimeResearch solution.Physicians using PrimeSuite can join the PrimeResearch network for free andwill be able to quickly see the clinical studies currently available. ThePrimeResearch solution compares criteria from each clinical study to eachparticipating physician's patient population and lists qualifying patients,enabling the physicians to select patients that might wish to participate inthese clinical studies.

In the past, research organizations were tasked with sorting throughlibraries of paper-based medical records and unstructured data, spendingcountless time and money searching for candidates. Using the comprehensiveclinical and financial data stored within PrimeSuite(R), Greenway'sPrimeResearch is able to compile this information for the practice in a matterof minutes instead of months. Practices can quickly begin enrollingcandidates, participating in the clinical studies and receiving reimbursementsfrom the research organizations.

Unique to PrimeResearch is its utilization of Retrieve Form for Datacapture (RFD), a vital step in the convergence of healthcare delivery withresearch and quality. RFD is a joint effort between Integrating the HealthcareEnterprise (IHE) and the Clinical Data Interchange Standards Consortium(CDISC), which operates to advance the continued improvements of public healthby enabling efficiencies in medical research and related healthcare areas.RFD facilitates research integration into the PrimeSuite workflow, which canlead to the elimination of duplicate data entry between PrimeSuite andelectronic source documentation for a clinical study. The data that iscollected from PrimeSuite in this manner can be electronically transferred tothe research organization form manager for a clinical study, which benefitsall stakeholders by decreasing input time and increasing accuracy. Greenwayplans to be the first EHR company to utilize RFD at the point of care in aproduction environment later this month.

One of the initial research organizations to join the PrimeResearchnetwork is the eCast Corporation. Physicians in the PrimeResearch networkparticipating in clinical studies through eCast are able to utilize eCast'sPathways to Health site management offerings. With experienced researchcoordinators throughout the nation, eCast supports PrimeResearch networkphysicians and care providers by easing workload burdens traditionally causedby research activities.

"We are pleased to be working with Greenway to help advance its researchcapabilities," said Peter Bechtel, president and CEO of eCast Corporation."Working through the PrimeResearch network will allow us to conduct detailedanalysis of de-identified patient data across a large patient population, inturn increasing our ability to find the best matches for the numerous clinicaltrials currently on the market."

Outcome Sciences Inc. (Outcome) has also joined the PrimeResearch networkto help facilitate peri and post approval research, as well as patientregistries. Outcome's commitment and use of integrated technologies forevaluating real-world outcomes complements PrimeResearch's capabilities asboth companies are heavily invested in technology that works toward theadvancement of the healthcare IT industry. Outcome additionally allows for adiverse offering within the PrimeResearch network with partnerships extendingto life sciences companies, provider and healthcare organizations, specialtyassociations, hospital associations, pharmacist associations, managed careorganizations, state departments of public health, quality improvementorganizations (QIOs), and government agencies.

"Our experience and expertise with patient registries andquality-improvement programs can be a big benefit to PrimeResearch networkmembers," said Richard Gliklich, MD, president and CEO of Outcome. "We lookforward to continued collaboration and success as our partnership grows."

"Greenway continues to provide physicians and care providers with thelatest and most effective healthcare information technology," said Tee Green,president of Greenway Medical. "At Greenway, we constantly strive to advancethe interests of the healthcare industry through the implementation ofintegrated and interoperable solutions. PrimeResearch is capable ofincreasing practice revenue and streamlining the clinical study process, whichcan lead to more breakthrough treatments sooner and therefore an increasedquality of care."

About Greenway Medical Technologies Inc.

Greenway Medical Technologies provides the latest in ambulatory healthcarebusiness solutions and services to more than 20,000 healthcare providers andprofessionals nationwide, in 30 specialties and subspecialties, by enhancingthe delivery of patient care through innovative HIT software and on-demandservices that allow physician practices to function at their highest level ofefficiency. Greenway's PrimeSuite is a comprehensive, interoperable componentof the integrated physician's infrastructure solution, which serves as thestarting point of a long-term business plan for physician practices.PrimeSuite 2008 is certified by CCHIT(R) based on 08 Ambulatory EHRcertification requirements. PrimeSuite integrates a practice's clinical,financial and administrative processes, and allows practices to increaseprofitability, enhance patient satisfaction and facilitate adherence tocompliance guidelines. Established in 1998, Carrollton, Ga.-based GreenwayMedical Technologies is a privately held company with more than 270 employees.For more information about Greenway, visit www.greenwaymedical.com .

Except for the historical information contained herein, the mattersdiscussed in the press release are forward-looking statements within themeaning of the safe-harbor provisions of the Private Securities LitigationReform Act of 1995. These forward-looking statements are subject to risks anduncertainties that may cause actual results to differ materially, includingbut not limited to economic, competitive, governmental, and technologicalfactors affecting the Company's operations, markets, services and relatedproducts, prices, and other factors.Available Topic Expert(s): For information on the listed expert(s), clickappropriate link.Justin Barneshttp://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=72107

SOURCE Greenway Medical Technologies Inc.
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