Great Mother's Day Gift - Supporting Susan G. Komen for the Cure

Wednesday, April 30, 2008 General News
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VISTA, Calif., April 29 Directed Electronics(Nasdaq: DEIX) is pleased to announce it has joined the fight against breastcancer with the availability of Responder LE Special Edition 2-Way VehicleSecurity & Remote Start systems from Viper, supporting Susan G. Komen for theCure. For each pink Responder LE sold, Directed will donate $13.39, with aGuaranteed Minimum Donation of $25,000.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080429/LATU540)

(Logo: http://www.newscom.com/cgi-bin/prnh/20020424/DIRECTLOGO)

Viper Responder LE was recognized with a prestigious Best of InnovationsAward at the 2008 Consumer Electronics Show (CES), one of Directed's eightInnovations Awards. The award reflects the company's #1 market share positionin aftermarket Vehicle Security & Remote Start. These are Directed's thinnestand most advanced 2-Way remote controls ever, with an ergonomic patent pendingindustrial design, made to fit the user's hand comfortably, enablingeffortless and intuitive single-handed operation.

Other key aspects of the Responder LE remote are the GhostLights(TM) thatenable 2-Way operation of the transceiver, confirming that commands sent tothe vehicle have been received and acted upon. These GhostLights are LEDindicators concealed in the bezel, which can only be seen when illuminated.Each Responder LE Special Edition system comes with two pink remotes: one2-Way transceiver and an identical 1-Way transmitter.

Responder LE is the most advanced and user-friendly vehicle security andremote start system in Directed's history. The user is able to start thevehicle's engine with the push of a button from up to 2,000 feet away andreceive GhostLight confirmation that the vehicle has started and is eitherwarming up (in the winter) or cooling down (in the summer.) The 2-Way remotewill also vibrate or make an audible tone if the system's siren is soundingwithin range of the remote, alerting the user to a possible break-in attempt.

Responder LE Special Edition systems supporting Susan G. Komen for theCure are available at Viper retailers in North America with an MSRP of $479.For more information and a store locator, please visit http://www.viper.com

Susan G. Komen for the Cure's promise is to save lives and end breastcancer forever by empowering people, ensuring quality care for all andenergizing science to find the cures. For more information, please contactSusan G. Komen for the Cure at 5005 LBJ Freeway, Suite 250, Dallas, TX 75244or visit http://www.komen.org

About Directed Electronics

Headquartered in Southern California, Directed Electronics is the largestdesigner and marketer in North America of premium home theater loudspeakerssold under the Polk Audio(R) and Definitive Technology(R) brand names, andconsumer-branded vehicle security and remote start systems sold under theViper(R), Clifford(R), Python(R) and Autostart(R) brand names. Directed isalso the largest aftermarket supplier of SIRIUS satellite radios andaccessories, and a major supplier of mobile audio and video. Directed marketsits broad portfolio of products through many channels including leadingnational retailers and specialty chains throughout North America, and aroundthe world. Founded in 1982, the company has more than 500 employees andoperations in California, Maryland, Canada, Europe and Asia. For moreinformation, please visit http://www.directed.com.

SOURCE Directed Electronics


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