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Grandmother is Inspiration for Winner of Tobacco Free Florida YouCare Contest

Monday, June 30, 2008 General News
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TALLAHASSEE, Fla., June 30 Tobacco Free Florida todayannounced the winner of the YouCare video contest. Rachel Sbrissa fromClearwater was selected out of 150 entries for her video that shares why shechooses not to smoke. Sbrissa's grandmother, her inspiration for the entry,was undergoing chemotherapy and radiation for lung cancer when the video wasbeing created, but sadly lost the battle a few weeks ago.
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Donna Aftuck, Marketing Coordinator for the Florida Department of Healthserved as one of the judges for the contest. "I was impressed by thecreativity of the videos that were submitted and the passion that many youthin Florida feel against tobacco use. The winning video touched on all theimportant reasons why Floridians shouldn't smoke while showing how relevanttobacco prevention is to the lives of youth today."
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Sbrissa's submission (along with the top 25 video entries) will be shownon the first ever statewide On-Demand channel devoted exclusively to thecampaign, reaching more than two million subscribers to Comcast and BrightHouse Networks Digital Cable. The nine winners are: David Warren of Lakeland,Christopher W. Jones of Orlando, Somon Nader of Boca Raton, Nicki Ricci ofSanta Rosa Beach, Jonathan Evan Stio of North Miami Beach, Chris Aitken ofMiami, James Daly of Oviedo, Joseph Rodriguez of West Palm Beach, and MatthewDavid of Jacksonville.

Stick figures illustrate the reasons why Sbrissa does not smoke includingsecond-hand smoke that smells and pollutes the air, yellow teeth and fingers,bad breath and lung cancer. She also regards smoking as a waste of time andmoney and concludes her video by saying we only get one life and she wants tolive a long, fulfilled one.

Floridians were invited to create and submit videos that show their uniquepoint of view about not smoking and the relationship of that point of view tothe contest title "YouCare." Tobacco Free Florida partnered with YouTube tosponsor the YouCare video contest where entrants share why they don't smoke.The contest allowed users to vote for their favorite submission and then thetop 50 videos were reviewed by a judging panel to determine the grand prizewinner and runner-ups. In scoring, judges considered originality,entertainment value and the creative way in which the video showed therelationship to smoking and the theme, YouCare. To view the winning videos,visit www.tobaccofreeflorida.com

SOURCE Tobacco Free Florida
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