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GraficaGroup's Creativity Captures Bronze and Gold Awards

Wednesday, June 1, 2011 General News J E 4
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CHESTER, N.J., May 31, 2011 /PRNewswire/ -- GraficaGroup, a full-service, integrated digital and traditional marketing agency celebrating its 25th year in business, today announced that it has won a Healthcare Advertising Award with client Summit Medical Group and an Art Directors Club of New Jersey award for a holiday project.

As agency of record for Summit Medical Group, a multispecialty healthcare practice headquartered in Berkeley Heights, N.J., GraficaGroup developed a brand awareness campaign targeting families. The magazine brand advertising campaign garnered a Bronze award in the Magazine Series – Other Healthcare category at the 28th Annual Healthcare Advertising Awards competition. The competition, sponsored by Healthcare Marketing Report, received nearly 4,000 entries this year.

"GraficaGroup takes pride in developing brand awareness campaigns like this for Summit Medical Group, and other clients, which effectively reach target audiences with the right message at the right time. We are proud the campaigns receive awards and accolades, but our true satisfaction comes from helping our clients meet their business objectives," said Debra Taeschler, president and CEO of GraficaGroup.

On the home front, GraficaGroup received a Gold award from the Art Directors Club of New Jersey for an interactive holiday e-card, which recipients "colored in" and sent back to GraficaGroup to trigger a donation to the American Red Cross.

"We are pleased that our creativity has been recognized by the Art Directors Club, but even more thrilled that through our efforts and the response we received, we were able to donate $1,000 to the American Red Cross to help in their efforts to relieve suffering worldwide," said Taeschler.

About GraficaGroup

Celebrating its 25th year in business, GraficaGroup is an award-winning, fully integrated digital and traditional marketing agency that enables businesses to engage customers and prospects more effectively at each touch point throughout their relationship. The agency specializes in integrated marketing communications and media planning, optimizing customer relationships based on data intelligence to achieve greater marketing efficiencies, share of wallet and return on investment for their clients. By continually measuring and optimizing communications to existing and/or prospective customers with valuable and relevant content, trust is built and loyalty is fostered.

Clients include mid-sized to FORTUNE 500 B2B and B2C companies such as AT&T, Avaya, Century 21 Real Estate LLC, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, PSE&G, Summit Medical Group, Trane, Wells Fargo Home Mortgage, Weichert, Realtors and others, as well as public sector and not-for-profit organizations.

Contact:Anne PiconeGraficaGroup908.879.2169 x112, APicone@grafica.com

SOURCE GraficaGroup

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