Two public consultations launched
ST. JOHN'S, June 10, 2017 /CNW/ - Parents try hard every day to help their
Today, Joël Lightbound, the Parliamentary Secretary to the Honourable Jane Philpott, Minister of Health, announced that Health Canada is launching a public consultation on restricting the marketing of unhealthy foods and beverages to children. The proposed approach aims to protect children from marketing tactics that encourage them to eat unhealthy foods, and support families in making healthier food choices.
In addition, Health Canada is launching a public consultation on the revision of Canada's Food Guide, which will be used to develop new consumer messages, tools and resources. This follows broad consultation on the Food Guide in 2016, which resulted in nearly 20,000 submissions during the first consultation in fall 2016 on the revision of Canada's Food Guide, and are summarized in a What We Heard Report.
Today's announcement was made at the Dietitians of Canada national conference in St. John's, Newfoundland. Both consultations run from June 10 to July 25, 2017.
These initiatives are part of the Government's Healthy Eating Strategy. In addition, the Healthy Eating Strategy outlines how Health Canada will achieve the Government's commitments on sodium, trans fats, sugars and food colours.
The Healthy Eating Strategy is a component of the Vision for a Healthy Canada, which focuses on healthy eating, healthy living and a healthy mind. I?t is complementary to A Food Policy for Canada, which, as one of its four themes, seeks to increase Canadians' ability to make healthy and safe food choices.?
"Marketing to kids is so pervasive today, and it is becoming more and more difficult for parents to control their children's exposure to these unhealthy messages. We are committed to making healthy choices easier for parents and their children, by restricting the marketing of unhealthy foods and also providing guidance to parents that is more useful and user-friendly."
The Honourable Jane PhilpottMinister of Health
"Dietitians empower their patients, clients and communities to embrace food and its connection to health. Restrictions on marketing of food and beverages to children and an update to dietary guidance in Canada, based on the most recent nutrition evidence, will help to create a healthier food environment for Canadians. Dietitians support actions to make the healthy choice the easier choice."
Marsha Sharp, CEO, Dietitians of Canada
"Heart & Stroke is committed to giving kids the best start for a long and healthy life. One of the most effective ways to protect them, and support parents to make healthy choices, is to restrict food and beverage marketing to our children and youth. The Food Guide is an important resource and updating it and making it more digestible will also have a real impact on improving the health of all Canadians."
Yves Savoie, CEO, Heart & Stroke Foundation of Canada
SOURCE Health Canada
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