DALLAS, Oct. 28 -- In honor of American Diabetes Month and the launch of the American Diabetes Association's (ADA) new
The idea is simple: invite the world to Gold's Gym that day to "donate" their calories to the cause. Whether it's 5 minutes on the treadmill, 20 minutes on the elliptical machine, an hour long group exercise class or 30 minutes of lifting weights, all calories burned by exercising will count as a donation to the cause. Gold's Gym has even created a special calorie guide that shows how many calories are burned with each activity performed at the gym.
"We are proud to invite people everywhere to join us as we work to promote diabetes education, research and awareness," said Lisa Zoellner, chief marketing officer, Gold's Gym International. "By setting a new record for the most calories burned in a single day, we are hoping to both generate awareness and demonstrate the pervasiveness of diabetes. This event will also generate important funds for diabetes research."
From now until November 7th, consumers can visit Gold's Gym for a free workout and make a donation to the ADA by purchasing special "Burn-a-thon" pin-up jerseys. In addition, a special Web site has been created (www.diabetes.org/tour-goldsburnathon) where people can make donations directly to the ADA online. The site also features the Gold's Gym's calorie burning charts.
On the day of the Burn-a-thon, consumers can simply walk in to any participating Gold's Gym and perform the exercise of their choice. Fitness professionals will be on hand to demonstrate all of the equipment and activities in the gym and consumers can utilize the calorie burning charts so they can decide how many calories they would like to "pledge."
In addition to the Burn-a-thon, Gold's Gym supports the ADA by sponsoring the organization's signature cycling event, The Tour de CureŽ. Gold's Gym has also worked with the organization to develop a variety of initiatives and resources that support the fight against diabetes, including a special guide on how to start an exercise routine, a web site (www.goldsgym.com/ada) that features tips on fighting diabetes with fitness and a special discounted gym membership for anyone affected by the disease.
About Gold's Gym
Established in Venice, Calif. in 1965, Gold's Gym is the largest full service gym chain in the world with more than 700 locations in 43 states and 28 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3.5 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness.
SOURCE Gold's Gym
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