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Gold Standard/Elsevier Promotes Medication Safety and Compliance via New MEDcounselor Languages with Consumer Medication Information in 12 Foreign Languages

Monday, August 23, 2010 Environmental Health J E 4
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TAMPA, Florida, August 23, 2010

- MEDcounselor Languages Improves Communications With Low-EnglishProficiency Patients, Ensures Provider Compliance With Language AccessServices (LAS) Requirements

Gold Standard/Elsevier, (http://www.goldstandard.com/) a leadingdeveloper of drug information and medication management solutions, announcedtoday the launch of MEDcounselor Languages, a module that provides trustedMEDcounselor (http://www.goldstandard.com/pages/medCounselor.html?epm=1_1)consumer medication information in 12 foreign languages. The new MEDcounselorLanguages will enable healthcare providers to help non-English speakingpatients better understand their drug therapy, take their medications safely,and avoid potentially harmful errors.

Based on state regulations and customer requests, the new languagesoffered within MEDcounselor Languages include Arabic, Bengali, Chinese,Creole (Haitian), French, Japanese, Italian, Korean, Polish, Russian, Tagalogand Vietnamese - along with currently available Spanish and English.Additional languages will be available in 2011.

"MEDcounselor Languages help pharmacies and health systems meet the needsof culturally diverse populations while fulfilling government requirementsand meaningful use criteria for Language Access Services," said MarianneMesser, President of Gold Standard. "By employing the power of MEDcounselorLanguages, providers can enhance the care they provide, promote medicationknowledge, compliance and safety, and help patients and their families toachieve better personal healthcare management."

Providers can experience MEDcounselor Languages by joiningrepresentatives from Gold Standard (booth #514) at the National Associationof Chain Drug Stores' Pharmacy and Technology Conference (NACDS), Aug. 28-31,2010, in San Diego, California.

MEDcounselor Languages are available as an added module to GoldStandard's Clinical Pharmacology, (http://www.clinicalpharmacology.com/?epm=2_1) a point-of-care drug reference,and Alchemy, (http://www.goldstandard.com/pages/alchemy.html?epm=1_1) anintegrated drug database and decision support engine.

MEDcounselor Languages offers peer-reviewed content on the mostfrequently used U.S. prescription and over-the-counter drugs (such asmedication uses, interactions and side effects), printable patient handouts,and compliance with national standards for Consumer Medication Information(CMI).

For more information on MEDcounselor Languages and related modules,please call +1-866-417-9150 or email goldstandard@elsevier.com.

About Gold Standard/Elsevier

Based in Tampa, FL, Gold Standard/Elsevier uses innovative technologiesto provide a complete suite of drug information and decision supportsolutions. With a tenacious commitment to product quality, GoldStandard/Elsevier solutions empower healthcare organizations, professionalsand consumers to meet the most pressing healthcare challenges, improvepatient safety and ensure optimal outcomes. To learn more about GoldStandard/Elsevier, visit http://www.goldstandard.com.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical andmedical information products and services. Working in partnership with theglobal science and health communities, Elsevier's 7,000 employees in over 70offices worldwide publish more than 2,000 journals and 1,900 new books peryear, in addition to offering a suite of innovative electronic products, suchas ScienceDirect (http://www.sciencedirect.com/), MD Consult(http://www.mdconsult.com/), Scopus (http://www.info.scopus.com/),bibliographic databases, and online reference works.

Elsevier (http://www.elsevier.com/) is a global business headquartered inAmsterdam, The Netherlands and has offices worldwide. Elsevier is part ofReed Elsevier Group plc (http://www.reedelsevier.com/), a world-leadingpublisher and information provider. Operating in the science and medical,legal, education and business-to-business sectors, Reed Elsevier provideshigh-quality and flexible information solutions to users, with increasingemphasis on the Internet as a means of delivery. Reed Elsevier's tickersymbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK andENL (New York Stock Exchange).Tom Reller Vice President of Global Relations, Elsevier +1-212-462-1912 T.Reller@Elsevier.com

SOURCE GOLD STANDARD and ELSEVIER
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