Global Pharmaceutical Launches: Best Practices for Winning Product Launch Successes

Friday, February 22, 2008 General News J E 4
CHAPEL HILL, N.C., Feb. 21 With an already crowdedmarketplace, effective, flexible and commercially successful new productlaunches have become more important than ever. How pharmaceutical companiesachieve attention during the launch phase increasingly defines market success.

"Best Practices for Winning Product Launch Successes" is a quintessentialbenchmarking study report on successful global product launches by leadingpharmaceutical companies. The report presents comprehensive understanding ofwinning product launch strategies, best practices and investment patterns thatdefine a leader in pharmaceutical global marketplace.

The leading best practices, managerial insights, benchmark metrics and keyfindings in this report are drawn from interviews with more than 25 keyexecutives directly involved in 12 blockbuster product launches. Also,pharmaceutical product launch information was gathered from many valuablesources, including Best Practices LLC's own proprietary database.

The "Best Practices in Global Pharmaceutical Launches" report is brokeninto two parts, Part I analyzes investment patterns, timing and organizationalstructure of global marketing launches. It also identifies key launchactivities that have the greatest impact on product success. Part IIaddresses critical strategic learning identified by benchmark partners.

Download a summary of "Best Practices in Global Pharmaceutical Launches"at . For more information, contactCameron Tew at 919-767-9246 or at .


Best Practices, LLC, a pharmaceutical research and consulting firm,conducts work based on the principle that organizations can chart a course tosuperior economic performance by studying the best business practices,operating tactics and winning strategies of world-class organizations. Formore information, call 919-403-0251 or visit .An overview of some of the key findings: -- Develop an integrated launch strategy to quickly achieve "share of voice" in a competitive marketplace. -- Meet regularly with sales force heads during new product launch to share best practices and lessons learned. -- Integrate market research with the design of clinical trials to identify market need gaps and fine-tune product positioning.

SOURCE Best Practices, LLC


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