SAN FRANCISCO, Dec. 27 Dreamerz Foods, Inc., the creatorof Dreamerz, the first ever all-natural sleep beverage, today announcedGilbert Pritchard, Jr., former chief executive officer of Avalon NaturalProducts, as the newest member of the San Francisco-based company's Board ofDirectors. Pritchard brings more than 25 years of experience leading massmarket companies in the personal care and natural food industries includingnSpired Natural Foods, Barbara's Bakery, Inc, and Sunfield Foods, Inc., adivision of Nestle. Pritchard's leadership abilities, knowledge of thepersonal care and wellness market and operational proficiency will greatlybenefit Dreamerz as it continues to broaden distribution and introduce newproducts under the healthy sleep and wellness portfolio.
Pritchard is a well-respected leader within the personal care industry andknown for his ability to nurture and grow small, unique brands into multi-million dollar product lines such as Avalon Organics and Alba Botanica. Duringhis tenure as CEO of Avalon, Pritchard increased sales by more than 80 percentthrough strategic and focused brand development and operational effectiveness.Avalon was sold in late 2006 by North Castle Partners, a leading privateequity firm, to Hain Celestial for $120 million.
"In the complex health and wellness market, it's critical to work withexperienced leaders who know how to build brands and create market share,"said Ilya Nykin, chairman of the company's board of directors and managingdirector of Prolog Ventures, a founding investor of Dreamerz Foods."Throughout his career, Gil has proven his strength in these areas. We arethrilled to have him join the board and look forward to leveraging hisexpertise to grow the Dreamerz brand."
Amanda Steele, CEO and founder of Dreamerz, explains "As a young companybuilding awareness and momentum, Dreamerz looks to industry leaders like Gilto provide insight and understanding of the dynamic and fast growing market ofhealth and wellness. We are thrilled to have a well-respected and engagingmember of the Bay Area business community join our board."
"My best ideas come after getting a good night sleep, so I especiallyappreciate the importance of Dreamerz to consumers, like myself, who areseeking more natural alternatives," said Pritchard. "I am thrilled to join theDreamerz team and hopefully contribute to the future success of such a uniqueand important product and brand."
Pritchard holds a Bachelor of Science degree from the United StatesMilitary Academy at West Point and a MS degree from Columbia University. Hejoins current Dreamerz Foods board members Ilya Nykin, Managing Director ofProlog Ventures and chairman of the company's board of directors, AmandaSteele, Co-Founder and CEO of Dreamerz Foods, William Rosenzweig, ManagingDirector of Physic Ventures, Pete Mattson, Chairman of Mattson and Company,Roger Wyse, Managing Director of Burrill & Co and Sheryl O'Loughlin, CEO/Co-Founder Nest Naturals and former CEO of Clif Bar and Company.
About Dreamerz Foods, Inc.
Dreamerz Foods, Inc. champions the importance of healthy sleep and stressreduction by creating great-tasting, all-natural and efficacious products.Their first product, Dreamerz all-natural sleep beverage, is a dietarysupplement in the form of an all-natural, dairy-based functional sleepbeverage. The clinically proven ingredients are Lactium(R), hydrolyzed milkcasein, to reduce stress and promote relaxation, and a patented, low dose ofmelatonin, to help regulate sleep.* The delicious dairy drink contains only100 calories per serving, is low in fat and is a good source of calcium.Dreamerz believes that a good night's sleep means a better day so that peoplecan enjoy energy, creativity and passion for life every day. To learn moreabout Dreamerz Foods, please visit http://www.DreamerzFoods.com.* These statements have not been evaluated by t