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Get Tested! KeyVive.com Encourages Americans to Answer the Question 'Do I Have Diabetes?' by Offering Free Blood Glucose Meters

Thursday, November 19, 2009 General News J E 4
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PARK CITY, Utah, Nov. 18 Did you know that 5.7 million people are unaware that they have diabetes? Symptoms can be as innocuous as excessive thirst and weight loss, frequent urination, weakness and fatigue. KeyVive.com, a new online lifestyle community for people affected by diabetes launches today with a first-of-its-kind offer of a free blood glucose meter to help people get diagnosed early and give support to individuals with pre-diabetes and those unaware of the disease.

KeyVive.com launches with the "Do I Have Diabetes" module designed to reach out to those who might have diabetes and not know it. The site provides consumers with valuable information on symptoms, as well as a diagnostic process. It includes a community to offer individuals support to the fear and uncertainty that comes with a diabetes diagnosis. Consumers will be encouraged to complete a quick and easy assessment test; those who qualify will receive a free wellness kit that includes an Advocate Redi-Code blood glucose meter, a national doctor network resource packet and lifestyle products. An Advocate customer service team will be on hand to provide live support to all wellness kit recipients.

"We're thrilled to be associated with KeyVive and to provide our meters at no cost to help minimize the alarming number of undiagnosed people in the United States," said Oliver Suess, vice president, Pharma Supply Inc., distributor of Advocate products. "Our company prides itself on customer service, helping consumers access vital information and understand how their equipment works."

A diabetes diagnosis often comes with a range of emotions such as fear, anger, denial, depression and uncertainty. To help ease these emotions and relieve the loneliness that frequently affects people living with diabetes, KeyVive will use its supportive social network as a platform to unlock each member's potential to live powerfully and positively by educating, informing, engaging and connecting its members with one another.

"By providing social and easy-to-use lifestyle tools to help people with diabetes manage their lives, KeyVive is poised to be the leading online community for people with this chronic disease. In addition, KeyVive facilitates the exchange of information and personal stories," said David Greenholtz, president and co-founder, KeyVive. "We're excited about cultivating a community that can offer support and be a resource for the best up-to-date information."

A PSA video series highlighting the importance of getting tested and diagnosed right away will also launch with KeyVive's first module, "Do I Have Diabetes." All PSA participants have been personally affected by diabetes and are donating their time to help KeyVive raise awareness about the importance of early diagnosis. Celebrities participating in the PSA video series include actors Helen Slater, Ian Ziering and Treat Williams. The campaign also includes athletes such as five-time Gold Olympic Medalist Eric Heiden and professional snowboarder and diabetes advocate Sean Busby, as well as fitness expert Kathy Smith. The PSAs will be distributed online and syndicated Web-wide.

The KeyVive Web site will feature the top 100 celebrities with diabetes. Members will be able to follow their favorite celebrity with diabetes on Twitter and Facebook.

Additionally, KeyVive will aggregate relevant feature stories and fresh content pertinent to the disease, along with a community hub where members can publish blog posts or events and share personal stories. Each new module on KeyVive will follow the path of a person newly diagnosed. Topics include how to eat, exercise and track blood glucose numbers.

Diabetes is a chronic disease characterized by high glucose levels in the blood due to the inability of the body to produce or use insulin to process the glucose. Currently, diabetes is the fifth deadliest disease in the United States and often goes undiagnosed as many of its symptoms seem harmless. Early detection can significantly lower the risks of complications such as heart disease and stroke, high blood pressure, blindness, kidney and nervous system disease, as well as amputations and complications of pregnancy.

About Pharma Supply Inc:

Pharma Supply Inc. is the distributor of the Advocate Blood Glucose Meter. The company was founded with the fundamental goal of providing high quality low cost products for people with diabetes. The Advocate RediCode(TM) talking (English or Spanish) meter is one of the few talking meters currently on the market. Pharma Supply Inc. is located in West Palm Beach, FL and ships to all 50 states as well as worldwide with customers in Central and South America, Europe, Canada, and Asia.

About KeyVive.com:

KeyVive (pronounced "key veev") derives from the French term "qui vive" and means "one who lives." The mission of KeyVive is to help people affected by diabetes succeed in living a healthy life by educating, informing and connecting individuals to each other. The Web site concept was conceived by Aimee and David Greenholtz as part of their effort to support those affected by diabetes. Aimee was diagnosed with type 1 diabetes when she was 23 years old. David's relationship with diabetes began when he was four years old, watching his father boil insulin syringes daily, and grew stronger after he married his wife Aimee.

KeyVive's non-profit arm is Kids Rock The World, a teen program founded by Aimee Greenholtz, originally for the American Diabetes Association (ADA) in Los Angeles, that promotes courage and confidence so that kids don't let diabetes stop them from living a life they love. Centered around a day of outdoor fun, teens reach beyond what they think are limits of a world with diabetes to build self-esteem, in ways that enhance their own ability to manage their total health. The program is now co-branded with the Juvenile Diabetes Research Foundation (JDRF) in various cities in the United States.

KeyVive, Inc. is a diabetes, lifestyle management company dedicated to helping people affected by diabetes live a healthy life. The company is headquartered in Park City, Utah, and can be found at www.keyvive.com.

Contact: Wendy Zaas/Jennifer Fader Rogers & Cowan 310-854-8148/310-854-8155 wzaas@rogersandcowan.com / jfader@rogersandcowan.com

SOURCE KeyVive.com
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