NEW YORK, Nov. 12 TBWA Worldwide today announced the appointment of Gary Wenzel as President, TBWA\WorldHealth. Wenzel was previously Chief Operating Officer of TBWA\Hakuhodo in Tokyo. He will be based in New York, and report to Tom Carroll, President & CEO, TBWA Worldwide. TBWA\WorldHealth New York also announced today the appointment of Steve Pashkoff as Executive Creative Director.
Formed in 2002, TBWA\WorldHealth integrates the comprehensive expertise of professional pharmaceutical and healthcare agencies with TBWA's approach to driving growth built on the practices of Disruption and Media Arts. TBWA\WorldHealth is headquartered in New York and has international hub offices in London, Paris, Mexico City and Hamburg, along with local offices throughout Europe and Asia. It services globally or regionally brands from Pfizer, Bristol-Myers Squibb, Roche, GlaxoSmithKline, Johnson & Johnson, and Schering-Plough, among others.
"With the diversity in healthcare offerings and differences in regulatory, more clients are coming to TBWA to help them build and manage their brands globally. Gary's experience in leading global clients like Nissan, as well as managing one of our key international offices makes him uniquely qualified to take over a very important global role for us," said Carroll.
Wenzel joined TBWA in 2001 as President & CEO of \G1 Worldwide, a joint venture between TBWA Worldwide and Hakuhodo, to manage and develop the Nissan business globally, and ultimately became a founding partner in TBWA\Hakuhodo in 2006, assuming the role of Chief Operating Officer for the agency that handles accounts such as Nissan, Apple, adidas and Haagen-Dazs.
Wenzel is a Stanford graduate and has an MBA from UCLA. Wenzel has extensive experience in all facets of marketing and advertising. At RPA in the US, before joining TBWA, he was Director of Account Services, which included research and account planning groups for all of the agencies accounts and prior to RPA, he did a three-year stint with Levi Strauss & Co.
Wenzel's experience spans a wide range of other blue chip global and American brands including Procter & Gamble, McDonald's, Kellogg's, Microsoft, Philips Electronics, ARCO, ampm, and various telecom and Internet-related companies.
"We have worked very hard to find the best talent in the business to bolster the agency's healthcare offering. Steve brings with him 28 years of advertising experience, the last 12 of which have been solely devoted to pharmaceutical healthcare. His appointment puts in place the talent needed to grow and better serve our clients," said Mark Figliulo, Chairman and Chief Creative Officer, TBWA\Chiat\Day New York.
Prior to joining TBWA, Steve was the Chief Creative Officer for Evologue, a CommonHealth Company. There he helped AZ launch Symbicort, created the first ever compliance only ad campaign for Toprol-XL, as well as created award winning communications for Novartis Vaccines, Bayer Women's Health, and Reckitt-Benckiser Inc.
While at Saatchi Healthcare, Steve re-launched Prilosec, creating The Purple Pill and later building upon Prilosec's equity, created The New Purple Pill for Nexium. His work on those two brands was instrumental in AZ awarding Crestor to Saatchi where Steve created the Mandy Patinkin campaign.
Steve began his career at Grey working on P&G, Playtex, and Swift Premium, and Clairol brands. Later working on Bristol-Myers Squibb brands like Keri Lotion, Ban and Excedrin. A New Yorker, born and raised, Steve currently lives in Brooklyn with his wife and new baby daughter.
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) creates Disruptive ideas for global clients, including ABSOLUT, adidas, Apple, Beiersdorf, GSK, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Samsonite, Standard Chartered Bank, Singapore Airlines, Sony PlayStation and Visa. TBWA is one of the fastest-growing networks in the Top-Ten worldwide advertising agencies, and was named 2008 Global Agency of the Year by Advertising Age and Adweek, magazines. Fast Company Magazine placed TBWA 24th on its 2009 list of "The World's 50 Most Innovative Companies." TBWA has 267 offices in 77 countries, and approximately 11,000 employees worldwide.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE TBWA Worldwide