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GHX Launches GHX MiShare(TM) Market Intelligence Tool

Friday, April 18, 2008 General News J E 4
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CHICAGO, April 17 GHX today unveiled GHX MiShare(TM), abrowser-based web portal that offers customizable, real-time access to themedical-surgical industry's most comprehensive source of national distributedsales transaction data, GHX Market Intelligence*. With GHX MiShare,manufacturers can identify market opportunities, measure market and salesforce performance, and formulate critical business strategies to drive growthand achieve competitive advantage.

GHX MiShare enables manufacturers to transform market data intoactionable, business critical information. With fully customizable views, amanufacturer can assess its position in the marketplace, gain insights intopurchasing trends, evaluate the impact of marketing and sales activities andidentify competitive threats. Easy to use and immediately accessible via theweb, individuals across a manufacturer's entire organization -- executivemanagement, sales operations and management, product and brand managers, andmarketing executives, specialists and analysts -- can use GHX MiShare to makeeducated business decisions, improving company-wide performance.

"MiShare gives Alfa Wassermann the ability to better understand themarkets that we serve and make informed business decisions," said ScottJacobovitz, director of Marketing, Analysis and Communication, Alfa WassermannDiagnostic Technologies, LLC. "The portal is easy to navigate and allows usthe ability to manipulate the data to best meet our needs. By viewing the dataat the three-digit zip code level, we can monitor our competitors in themarketplace and evaluate our own product performance to maximize our marketresearch, sales, and marketing efforts."

"As healthcare manufacturers become increasingly aware of the importanceof business intelligence to the success and growth of their companies, theyare seeking out new solutions that enable them to deliver actionableinformation across the entire enterprise," said David Hatch, researchdirector, Business Intelligence, Aberdeen Group. "GHX MiShare meets this needby providing a customizable platform through which manufacturers can delivertimely market intelligence data to individuals when, where and how they needit. GHX delivers a unique solution that allows manufacturers to gain criticalinsight from data about industry activity, trends and performance."

With information provided by 23 of the nation's leading distributors, GHXMarket Intelligence tracks and reports on over $30 billion of distributedsales for medical-surgical and clinical laboratory supplies and devices. It isthe only comprehensive source for accurate, detailed and timely acute andalternate site market data, with geographically relevant and competitivemarket share, size and average selling price reporting down to the three-digitzip code level.

"This is a challenging time for growth in the medical-surgical industry asmanufacturers face increased competition for market share," said Ed McCauley,general manager, GHX Business Intelligence. "In order to retain existingbusiness and drive new growth, medical-surgical manufacturers need immediateaccess to up-to-date and usable market data on which to base their decisions."

About GHX

GHX enables healthcare providers and suppliers in North America and Europeto reduce costs and improve margins by automating processes, reducingoperating expenses and increasing knowledge-based decision making. Productsand services include trading partner connectivity, order and contractmanagement and validation, data synchronization, sales force automation andbusiness intelligence. Equity owners of GHX are Abbott Exchange, Inc.;AmerisourceBergen Corp.; Baxter Healthcare Corp.; B Braun Medical Inc.;Becton, Dickinson & Co.; Boston Scientific Corp.; Cardinal Health, Inc.;Covidien; C.R. Bard, Inc.; Fisher Scientific International, Inc.; GEHealthcare; HCA; Johnson & Johnson Health Care Systems
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