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Fusion Advertising Sinks Teeth Into Kids Dental Account

Monday, September 8, 2008 General News J E 4
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DALLAS, Sept. 8 Kids Dental, a pediatric dental practicewith offices in three North Texas cities, today appointed Fusion Advertisingas its agency of record. The account initially will comprise website design,advertising creative and media for the high-growth dental chain, which offersfull service dental treatment for children aged 2 to 19.

After a multi-agency review, Kids Dental tapped Fusion to undertake designand management for an updated website at http://www.kidsdentalonline.com, tobe launched in late November. As the fledgling chain kicks off an aggressiveexpansion drive, however, Dallas-based Fusion will also oversee its ongoingmarketing and advertising efforts.

Kids Dental partner Dr. Jeffrey Holt said the company -- which features astriking, kid-friendly atmosphere at all locations -- is consolidating itscommunications program under the full-service due to the quality of Fusion'swork. "They always deliver creative and surprising work, whatever challenge wegive them," Holt said. "No job is too big or too small; they bring their 'A'game -- and a positive attitude -- to everything they do."

Fusion partner Bill Breedlove said the agency's early efforts will focuson getting the Kids Dental story out to parents seeking an alternative totheir own adult dentist. "Kids Dental has been designed from the ground up tomake sure kids don't just tolerate going to the dentist, they enjoy theirvisits," said Breedlove. "It's an honor to all of us with permanent teeth tohelp create a generation who doesn't fear getting their teeth cleaned."

About Fusion Advertising

Fusion Advertising is a boutique agency and creative factory based inDallas, TX. Formed in 2004, Fusion blends key staff members from diversecreative, media, logistics, financial and entrepreneurial backgrounds. Thecompany can be found on the web at http://www.fusionista.com.

PRESS CONTACT:

Melody Townsel, Fusion Advertising, melody@fusionista.com, 214-244-1072

SOURCE Fusion Advertising
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