LOS ANGELES, May 12 Fundacion Azteca America, thenon-profit arm of Spanish-language television network Azteca America,announced today the launch of a nationwide health awareness campaign incollaboration with the Ad Council.
The campaign includes informational brochures on prevention and treatmentfor the most prevalent diseases among Hispanics, using information provided bythe U.S. Department of Health and Human Services and the U.S. EnvironmentalProtection Agency. Heart disease, diabetes, obesity, and asthma are on therise, as well as being some of the leading causes of death in the Latinocommunity. The goal is to inform about the causes of these diseases and theirtreatment, with the aim of early detection and prevention. The brochures willbe distributed through Azteca America's local affiliate stations as well asthrough other prominent Hispanic non-profit organizations.
"We are excited to be a part of this campaign to stress the importance ofleading healthful lives. Our mission will be to carry the message to Hispanicfamilies to help eradicate this growing health risk," said Luis J. Echarte,Chairman of Azteca America and Fundacion Azteca America.
This collaboration is part of an ongoing partnership with the Ad Council,which includes a $3.5 million airtime donation for 2008.
About Fundacion Azteca America
Fundacion Azteca America is a non-profit organization dedicated toimproving the quality of life for members of the Hispanic community living inthe United States.
At Fundacion Azteca America, our philosophy is clear and simple: Respectthe individual. Give back to society by improving health, nutrition, educationand the environment. Empower the Hispanic community. Offer tools forself-improvement rather than charity. And live up to our core values.
Fundacion Azteca America is a company of Grupo Salinas, a group ofdynamic, fast-growing, and technologically advanced companies focused oncreating shareholder value, building the Mexican middle class, and improvingsociety through excellence. Created by Mexican entrepreneur Ricardo B.Salinas, Grupo Salinas also includes TV Azteca, Azteca America, Grupo Elektra,Banco Azteca, Afore Azteca, Seguros Azteca, Grupo Iusacell, Azteca Internetand Fundacion Azteca.
For more information, visit http://www.fundacionaztecaamerica.org andhttp://www.gruposalinas.com. And check out http://www.ricardosalinas.com.
About the Ad Council
The Ad Council is a private, non-profit organization with a rich historyof marshalling volunteer talent from the advertising and media industries todeliver critical messages to the American public. Having produced literallythousands of PSA campaigns addressing the most pressing social issues of theday, the Ad Council has effected, and continues to effect, tremendous positivechange by raising awareness, inspiring action and saving lives. To learn moreabout the Ad Council and its campaigns, visit http://www.adcouncil.org.Fundacion Azteca America Media Contact: Daniel McCosh [email protected]
011 52 55 1720 0059 The Ad Council Media Contact: Ellyn Fisher [email protected]
SOURCE Fundacion Azteca America; Grupo Salinas; Ad Council