Advertisement
"Nearly 24 million American children and adults have diabetes while 57 million have pre-diabetes. By changing our nutrition and activity levels, we can help prevent or delay the type 2 diabetes epidemic," said Christine Tobin, CDE, president, health care & education, American Diabetes Association. "Campaigns such as this can help adults transition towards a healthier lifestyle and provide additional resources and educational information to our communities."
Advertisement
From May 14, 2010 to August 8, 2010, the Fruit2O brand will visit 10 markets to promote the small changes>Lifelong Results(TM) campaign, encouraging consumers to participate via the following:
Throughout the campaign, the Fruit2O brand will consult with Rebecca Scritchfield, MA, RD, ACSM Health Fitness Specialist based in Washington, DC, on how adults can make small lifestyle changes that will have a positive impact on their health. Tips and information will be distributed via local media, online and at local events.
"The idea behind our small changes>Lifelong Results(TM) campaign is to help consumers realize they don't have to make drastic changes to significantly improve their health," said Dave Silver, Fruit2O water brand manager. "We found that the American Diabetes Association shares a similar message and is a great partner to help motivate our consumers to make healthy choices, like swapping beverages high in calories and sugar for low-calorie beverages like Fruit2O products."
The Fruit2O brand will also help promote the American Diabetes Association's StepOut Diabetes walks at its sampling events. Walking is a great way to get and stay healthy for life, so the Fruit2O brand will encourage community members who visit the booth at local events or online to sign up and participate in a local StepOut, Walk to Fight Diabetes event, beginning September 2010 in participating markets. For more information about the StepOut walking events, visit http://diabetes.org/fruit20.
Fruit2O products are available in most U.S. markets. Single bottles, six-packs, 15-packs and 24-packs are available at grocery and club stores. For a list of retailers, visit www.fruit2o.com/where_to_buy.aspx. Retailers interested in learning more about the entire Fruit2O line of products can call 1-800-395-5849.
About Fruit2OŽ water
Fruit2OŽ water was the first fruit-flavored water to hit the shelves in March of 1999, pioneering the impressive growth of the flavored water category. Since then, the Fruit2O brand has been committed to providing consumers with the benefits of fruit nutrients combined with the refreshment of water to help them live a healthy, happy lifestyle. Every Fruit2O product still contains zero calories, zero sugar and zero to few carbohydrates per serving, just like the original Fruit2O flavored water. The Fruit2O brand is owned by the Sunny Delight Beverages Company, based in Cincinnati, Ohio. To learn more about Fruit2O water and its newest offerings, visit www.fruit2o.com.
-- Pledge Wall: Consumers may visit a traveling pledge wall that will be located at Fruit2O water booths at various local events. Visitors to the booth will receive free samples of Fruit2O products along with the chance to write their own "small change" on a large card and post it on the pledge wall for others to read. For a schedule of local events, visit Fruit2O's Page on Facebook, at www.facebook.com/fruit2o. -- Facebook: If consumers cannot attend the sampling events, they can digitally submit their "small change" on the online pledge wall at www.facebook.com/fruit2o, and select a participating American Diabetes Association to receive the pledge. The pledge donation supports the following American Diabetes Associations: Chicago, IL; Boston, MA; Hartford/New Haven, CT; Washington, DC; New York, NY; Cincinnati, OH; Grand Rapids, MI; Philadelphia, PA; Baltimore, MD; and Detroit, MI. Only one pledge per person, regardless of method of entry, is allowed. See Fruit2O's Page on Facebook for full participation rules.
SOURCE Fruit2O
