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FreshDirect Serves Up Food for Thought at the American Cancer Society's Hope Lodge New York City Jerome L. Greene Family Center

Friday, April 4, 2008 General News
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LONG ISLAND CITY, N.Y., April 3, 2008 An expert team fromFreshDirect, the nation's leading online fresh food purveyor and deliveryservice, will be sharing their insights on healthy eating with cancer patientsthis evening at the first of a series of nutritional seminars at the HopeLodge residence, a non-profit lodging and support center supported by theAmerican Cancer Society. The educational seminars will focus on thebeneficial effects of healthy eating and how deliciously nutritious food canenhance well being.
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As part of Hope Lodge's wellness program, FreshDirect's nutritionalexperts will lead a hands-on cooking demonstration to highlight healthy andtime-saving meal and snack solutions that can be easily prepared after atiring day of treatment. FreshDirect's Corporate Nutritionist, Eileen Vider,M.S., R.D. and FreshDirect Research and Development Chef Kim Gaylord will alsoshare practical tips on how to create well-balanced meals that promoteincreased energy levels throughout the day. They'll also discuss appropriateportion sizes to ensure an optimal balance of nutrients in their diet. Thenutritional seminar will aim to leave participants full of valuableinformation and wonderful food.
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Vider and Gaylord will present recipe favorites from the American CancerSociety's The Great American Eat-Right Cookbook, featuring a full menu ofdelicious, nutrient-rich meals and snacks that will satisfy from breakfast todinner. Participants will be involved both in tasting and learning how toprepare healthy menu items including blueberry-peach-pomegranate smoothies,veggie tortilla pizzas, turkey tacos, rosemary infused popcorn and trail mix.Following the demonstration, those present will be invited to enjoy a turkeytaco dinner with the FreshDirect team, offering an informal opportunity tocontinue the dialogue on nutrition and health.

"Hope Lodge provides an important service to patients seeking treatment inNew York City and we are proud to continue our partnership with them throughthis series of educational seminars," said Steve Michaelson CEO ofFreshDirect. "By sharing the nutritional expertise of FreshDirect with HopeLodge patients, we hope to empower them to make the best possible food choicesto aid in their recovery and well being."

The two-hour seminar will be free for guests of Hope Lodge and is part ofa larger partnership between FreshDirect and the American Cancer Society.Last year, FreshDirect donated a portion of the proceeds from their PrestoItaliano line of 4-Minute Meals to Hope Lodge, and are currently offering a 10percent discount on all orders placed by Hope Lodge guests.

About Hope Lodge

Hope Lodge New York City, on West 32nd Street between Sixth and SeventhAvenues, provides free overnight lodging for patients and families. Theconvenient location is steps from Penn Station and the city's mass transitsystem and just minutes from the finest cancer treatment facilities in theworld. The 77,000-square-foot, state-of-the-art, environmentally friendlyfacility is a campus of care for city residents and commuters seekinginformation, advice, peer support, and guidance through every phase oftreatment. Both city residents and those traveling for treatment will haveaccess to vital non-medical services including counseling, nutrition andexercise classes, and support programs such as American Cancer Society's Reachto Recovery, American Cancer Society's Man to Man, and American CancerSociety's Look Good ... Feel Better. For more information visit:http://www.cancer.org/docroot/COM/content/div_Eastern/COM_5_1x_Hope_Lodge_New_York_City.asp

About FreshDirect

Founded in 1999, FreshDirect is one of the nation's leading online mealsand fresh food manufacturing and delivery services. FreshDirect is setting anew standard for fresh food production and distribution by offeringunparalleled quality, product customiza
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