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Fresh & Easy Launches eatwell Line

Friday, April 9, 2010 Lifestyle News J E 4
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EL SEGUNDO, Calif., April 8 Based on customer feedback, Fresh & Easy Neighborhood Market this week launched eatwell, a new line of more nutritious products in order to help customers manage their diets without compromising on taste. All eatwell products contain no more than 25% of the daily values (based upon a 2,000 calorie diet) for calories, fat, saturated fat and sodium. Like all fresh&easy products, eatwell contains no artificial colors or flavors, and no added trans fats.

Building on the success of fresh&easy's Kitchen range, the company launched 17 new eatwell products made fresh in the company's Riverside, California Kitchen. Fresh & Easy is already planning to expand the range with additional products to hit stores in the near future. Some of the items now available in stores include:

"Customers asked us for products with less sodium, calories and fat and we listened," said John Burry, Chief Commercial Officer for Fresh & Easy. "We created a range of items designed to make it easier for customers to eat well without compromising on flavor. With products like mojito shrimp and sweet chili chicken, we're building on the huge success of our kitchen items and helping our customers more easily manage their diets."

All eatwell products carry front-of-pack nutritional labels, which are designed to simply communicate the calories, fat, saturated fat and sodium to customers.

About Fresh & Easy Neighborhood Market

Fresh & Easy opened its first store in November 2007 and currently operates more than 150 stores in California, Arizona and Nevada. In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at unbelievably low prices.

Fresh & Easy has over 3,500 employees and has created nearly 650 jobs already this year. The company has created a positive, team-based culture, where everyone is treated with respect. All Fresh & Easy employees are given the opportunity to work at least 20 hours per week, which entitles them to comprehensive and affordable healthcare, including vision, prescription drug, dental and medical coverage with the company paying at least 75%. Entry-level positions start at $10 an hour in California, with similarly competitive salaries in other states, and offer a quarterly bonus of up to 10% as well as a 401(k) with company match.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket - helping the environment and also saving customers money. All fresh&easy brand products contain no artificial colors, flavors or added trans fats and use preservatives only when necessary.

More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com.

-- Arroz con Pollo $3.99 -- Bruschetta Chicken $3.99 -- Veggie Breakfast Bowl $2.99 -- Teriyaki Salmon $4.99 -- Turkey Chili $1.99 -- Spicy Tuna Sushi Square $3.99

SOURCE Fresh & Easy Neighborhood Market
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