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Forterus Inc. Taps Rising Demand for Addiction Treatment Services With Ad Buys During the Steve Wilkos Show

Thursday, November 6, 2008 General News
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HUNTINGTON BEACH, Calif., Nov. 6 Forterus Inc.(OTC Bulletin Board: FTER) is tapping rising demand for addiction treatmentservices with ad buys for its behavioral healthcare subsidiary during themorning and late night airings of today's Steve Wilkos Show.
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The 30-second ads, which showcase A Better Tomorrow Treatment Center Inc.,will appear during the Steve Wilkos Show at 11:56 a.m. and again at 11:56 p.m.The ads will be aired on KTLA in Los Angeles.
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"The Steve Wilkos Show is one of A Better Tomorrow's best leadgenerators," said Paul Howarth, Forterus' CEO. Its previous ad buys during theSteve Wilkos Show have produced "300 to 400" calls from prospective clients,he said, adding that the clinic is purchasing additional ads on SouthernCalifornia cable stations.

Murrieta, Calif.-based A Better Tomorrow Treatment Center Inc. isaccredited by the Commission on Accreditation of Rehabilitation Facilities(CARF), placing it in the top 5 percent of drug and alcohol treatment centersin California.

Forterus Inc. and its subsidiaries engage in diverse business activities,including behavioral healthcare, intervention services, drug and alcoholrehabilitation, pain management, physical therapy, finance as well asthoroughbred breeding and racing. For more information about Forterus and ABetter Tomorrow, please visit their respective websites at www.forterus.comand www.abttc.com.

Application of the Safe Harbor of the Private Securities Litigation ReformAct of 1995: This press release contains, and Forterus may from time to timemake, written or oral 'forward-looking statements' within the meaning of theU.S. federal securities laws, which are made pursuant to the safe harborprovisions of the Private Securities Litigation Reform Act of 1995. Allforward-looking statements rely on a number of assumptions concerning futureevents and are subject to a number of uncertainties and other factors, many ofwhich are outside Forterus's and/or its subsidiaries control that could causeactual results to differ materially from such statements. In particular,statements using words such as 'may,' 'should,' 'estimate,' 'expect,''anticipate,' 'intend,' 'believe,' 'predict,' 'potential,' or words of similarimport generally involve forward-looking statements.Paul Howarth (888) 257-8345 [email protected]

SOURCE Forterus Inc.
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