Ford Launches 'Warriors in Pink' Mustang for '09, Doubles Contributions To Race For The Cure

Wednesday, March 19, 2008 General News J E 4
NEW YORK, March 19 Ford Motor Company (NYSE: F),which has dedicated more than $95 million in cash and in-kind contributionsfor breast cancer education and research for 14 years, announces today that itis doubling its contribution to Susan G. Komen for the Cure each time it sellsa 'Warriors in Pink' package for the 2009 Ford Mustang.

"Thanks to the tremendous response from our dealers and customers to the2008 'Warriors in Pink' Mustang, we knew we needed to continue offering thepackage, and we're happy to be able to increase our support for the Cure atthe same time," said Connie Fontaine, Ford Experiential Marketing manager.

Produced in a limited edition of 1,000 units, the Mustang with Warriors inPink package was designed exclusively in support of Susan G. Komen Foundationfor the Cure. New upgrades for the 2009 package are featured on the Forddisplay at the New York International Auto Show.

Available on the Mustang V-6 Premium Coupe and Convertible models, theWarriors in Pink package includes a unique grille and will add a pink ribbonand pony fender badge, pink Mustang rocker tape striping, charcoal leatherseats with pink stitching, aluminum-spoke steering wheel with pink stitchingand charcoal floormats with pink ribbon and contrast stitching.

Coupes also can be ordered with the all-new glass roof option. Three bodycolors will be available: Black, Brilliant Silver and Performance White.

Ford Warriors in Pink

Launched in 2006, the Ford Warriors in Pink campaign recognizes thestrength and courage it takes to deal with the everyday challenges of fightingbreast cancer.

Ford's goal in 2008 is to donate more than $1 million for the Cure throughthese sales of the special Mustangs, Warriors in Pink apparel and otherfundraising efforts.

The Warriors in Pink apparel collection for men and women featureimportant symbols signifying the message of hope, strength and unity in thecommitment to the fight against breast cancer. All apparel is available, and 100 percent of net proceeds are donated to Komen forthe Cure.

The limited-edition 2009 Mustang with Warriors in Pink will be availablethrough Ford dealers this summer.

Mustang is one of the greatest automotive sales success stories of alltime. Nearly one out of every two sports cars sold in America is a Mustang,and the Mustang is also America's best-selling convertible.

SOURCE Ford Motor Company


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