Food 'Pro' Cat Cora Teams Up With Sensodyne(R) ProNamel(TM) to Offer a Guide to Dining out with a Smile

Thursday, October 18, 2007 General News
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PITTSBURGH, Oct. 17 Those who want a healthy body and ahealthy smile can worry less about the toll their diets can sometimes take ontooth enamel as a result of acid wear. Whether dining out or at home,Americans are consuming healthier fare such as fruits, vegetables, diet sodasand sports drinks -- but many of these options are also high in acid, whichmay soften and wear away tooth enamel over time and lead to sensitivity.

Food authority and Iron Chef Cat Cora has partnered with the makers of theSensodyne(R) ProNamel(TM), a new toothpaste which delivers both state-of-the-art acid wear and sensitivity protection, to create The Food Pro's Guide toDining Out With a Smile. The handy guide is packed with Cat's insider tips tohelp people indulge in healthy foods they love with confidence and create aworry-free smile.

"Just like many Americans, I'm all about finding nutritious optionswhether I'm eating at a restaurant or cooking for my family at home," said CatCora. "I'm excited to partner with Sensodyne ProNamel on this new guide, andget the word out about how people can enjoy their favorite foods and make themost out of any dining experience."

WHAT'S EATING YOUR TEETH WHILE YOU'RE EATING?

Dental professionals view acid wear as one of the most significant oralcare concerns of the 21st century. Over time, untreated acid wear can weakenthe enamel so much that it ultimately can change the texture and appearance ofteeth, as well as cause painful tooth sensitivity. Sensodyne ProNamel isspecially formulated to re-harden enamel and also helps enamel become moreresistant to future acid attacks and tooth sensitivity.

"With more people consuming acidic foods and beverages, I'm seeing anincrease in patients experiencing acid wear," says Lana Rozenberg, DDS, ofRozenberg Dental Day Spa in New York City. "It's essential to take preventivesteps like asking your dental professional about whether you might be at riskfor acid wear and about using a toothpaste such as Sensodyne ProNamel."

INSIDER TIPS TO INDULGE WITH CONFIDENCE

The Food Pro's Guide to Dining Out With a Smile dishes about the tell-talesigns of acid wear and provides simple steps that consumers can adopt to helpprotect their tooth enamel. The Guide also serves up Cat's favorite flavorfulrecipes and exclusive tips for having a care-free dining experience that willmake everyone feel like a food pro - whether it's facing a wine conundrum,wondering how to watch your waistline while dining out or how to secure areservation at a coveted restaurant.

CATCORAFOODPROGUIDE.COM

The Food Pro's Guide to Dining Out With a Smile is available for freedownload at www.catcorafoodpro.com.

STATE-OF-THE-ART PROTECTION

Sensodyne ProNamel is formulated with high fluoride availability to re-harden enamel so it becomes more resistant to future attacks. It helpsprotect teeth against acid wear and contains the maximum strength FDA approvedsensitivity ingredient to relieve and help prevent tooth sensitivity commonlyassociated with acid wear. It also offers low abrasivity to minimize enamelwear during tooth brushing.

A PREVENTIVE APPROACH

Once enamel is lost, it cannot be replaced, so a preventive approach isessential to help protect against future damage, Dr. Rozenberg recommendsincorporating these simple steps into your daily routine to help preventfuture damage:

COST AND AVAILABILITY

Sensodyne ProNamel comes in a great mint taste and offers the benefits ofregular toothpaste - removes plaque, freshens breath and prevents cavities.It is now available at leading food, drug and mass merchandise storesnationwide and online retailers including Drugstore.com. The average retailprice is $4.99 for a 4 oz. tube.

For more information on Sensodyne ProNamel, including an animation on acidwear and coupons, please visit


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