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Spearheaded by Board-certified Florida dermatologists DeAnne Collier, MD(Jupiter) and Marta Rendon, MD (Boca Raton), a team of local dermatologistswill conduct free skin cancer screenings, sun damage assessments, and sunsafety education for golf fans coming out for the heated competition among theLPGA Tour's top 32 players.
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This event marks the first season's end for the Play Safe in the Suncampaign, a 3-year community outreach service presented by WDS incollaborative partnership with L'Oreal USA. Since the joint effort begantouring golf and tennis events in May 2008, 44 dermatologists have volunteeredtheir time, and have discovered several hundred skin cancers among the PlaySafe in the Sun tent visitors.
As event co-chair Dr. Rendon points out, "It's so crucial for people ofall skin types to protect their skin from the cumulative effects of deliberateand incidental sun exposure, particularly in our sun-soaked region." Whetherunder sunny or cloudy skies, this includes "a daily commitment to wearing andre-applying broad-spectrum sunscreen, covering up with protective clothing,sunglasses and a hat, and seeking shade whenever possible," states co-chairDr. Collier. For golfers, this translates into an application of a golfball-sized amount of sunscreen, reapplied every nine holes (every two hours).
WDS members Adrienne Stewart, MD (Denver, CO) and Michel McDonald, MD(Nashville, TN) lead the WDS Service Committee, which oversees the nationalPlay Safe in the Sun campaign. The volunteer outreach draws from theorganization's 1,600 members to heighten sun safety awareness and promotehealthy skin practices among outdoor sports enthusiasts. For furtherinformation, please visit: http://www.playsafeinthesun.org orhttp://www.womensderm.org.
WHO: Board-certified Florida dermatologists and other volunteersrepresenting the Women's Dermatologic Society.
WHAT: Play Safe in the Sun community outreach service -- offering freeskin cancer screenings, sun safety tips and free sunscreen for golf fans.
WHERE: The WDS tent on the tournament grounds of the ADT ChampionshipLPGA Playoffs, Trump International Golf Club, 3505 Summit Blvd, West PalmBeach, FL
WHEN: Friday, November 21, 9:00 am-3:00 pm, Saturday, November 22, 9:00am-3:00 pm and Sunday, November 23, 9:00 am-12 noon.
FOR MORE INFO: Contact the Women's Dermatologic Society, 877-WDS-ROSE orvisit: http://www.playsafeinthesun.org
ABOUT WDS
The Women's Dermatologic Society supports the careers and professionaldevelopment of women dermatologists. The mission of the Women's DermatologicSociety is to help women in dermatology achieve their greatest personal andprofessional potential by striving to foster, promote, and support women'sissues in dermatology; identify, train, and recognize women leaders indermatology; provide a forum for developing relationships and the exchange ofideas and research relevant to women's issues; and promote the highestpossible standards of ethics, research, patient care and education, as well aspublic education.
ABOUT L'OREAL USA
L'Oreal USA, headquartered in New York City, is a wholly owned subsidiaryof L'Oreal SA, one of the world's leading beauty companies. L'Oreal USA hasResearch and Development, Manufacturing and Distribution facilities acrosseight states in the U.S., including New York, New Jersey, Kentucky, Arkansas,Illinois, Ohio, Colorado and Texas. L'Oreal's impressive portfolio of brandsincludes Lancome, Giorgio Armani, Shu Uemura, L'Oreal Paris, Garnier, Vichy,La Roche-Posay, L'Oreal Professionel and Kerastase. The U.S. is the base forthe product development, international marketing and advertising for L'Oreal'snine American brands: Maybelline New York, Soft-Sheen, Carson, Kiehl's Since1851, Ralph Lauren Fragrances, Redken 5th Avenue NYC, Matrix, Mizani,SkinCeuticals and PureOlogy.
SOURCE Women's Dermatologic Society
