FlexCare Medical Staffing Unveils New Branding and Logo
ROSEVILLE, Calif., Sept. 26, 2016 /PRNewswire-iReach/ -- FlexCare Medical Staffing, one of the nation's largest privately held healthcare staffing companies, has unveiled a new brand identity and website focused on future growth and delivering on their brand promise of Travel Nursing Done Better.
Logo - http://photos.prnewswire.com/prnh/20160923/411452LOGO
"As FlexCare's network of nurses and partners has widened, our company continues to grow, and in today's world we want to make sure our exterior presentation reflects our company in the best possible way," said Travis Mannon, CEO of FlexCare.
With a business model focused on transparency and valuing their partners, FlexCare's website and brand messaging focused on clearly explaining what differentiates their business model and truly makes them better. "It's easy to say that we are not like other staffing companies - but it's incredibly important to us to give our nurses real information about how we are different" said Natalie Simmons, Vice President of Recruitment at FlexCare. Their desire to both clearly and simply explain their distinguishing factors was the inspiration behind their two key messaging points - MaxPay and SinglePoint - which are prominent throughout the new brand.
In the simplest of terms MaxPay is FlexCare's promise that they will always offer the maximum pay package for every position, every time, right from the start. There's no need to negotiate, because FlexCare isn't holding anything back – they want to make sure their nurses know their value and know they are getting top dollar for their work.
Great pay is fantastic, but not if travel nurses have to waste time navigating a company's numerous departments with different contacts in each one. Recognizing how taxing that can be, FlexCare has a different model – SinglePoint. SinglePoint is exactly what it sounds like: a single point of contact who takes care of all assignment details and questions personally. One easy-to-reach person nurses can call for everything, from finding the ideal position to identifying housing options and managing compliance documentation.
"We take pride in being a company that truly sets a higher standard," said Ryan White, Vice President of Client Relations at FlexCare, "and while we are excited about our new look, we are most excited that we are still the same company that we were last week, last year, or even the years before that. We are just doing a better job of communicating it now."
FlexCare still has the same service model, the same incredible workforce and the same commitment to quality. As a company that has historically received a lot of accolades in the form of awards and stellar reviews from nurses it is important to honor the past while still moving forward.
FlexCare Medical Staffing – Travel Nursing Done Better.
ABOUT FLEXCARE MEDICAL STAFFING
About FlexCare (http://www.flexcarestaff.com):
FlexCare is a nationwide leader in Travel Nurse staffing services for the top acute care facilities and healthcare systems in the country. FlexCare has received numerous awards recognizing the company for excellence. In addition to being a top rated company by both Travel Nursing Central (2014 - 2016) and Highway Hypodermics (2011 - 2016), FlexCare has been awarded The Joint Commission's Gold Seal of Approval for Health Care Staffing Services.
Media Contact: Lindsay Carter, FlexCare Medical Staffing, 916-273-6654, firstname.lastname@example.org
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SOURCE FlexCare Medical Staffing