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Fish Consulting Adds HealthScreenDirect to Client Roster

Tuesday, April 15, 2008 General News J E 4
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HOLLYWOOD, Fla., April 14 Fish Consulting, anational communications consulting firm based in South Florida, recentlyannounced the addition of HealthScreenDirect LLC to its client roster.HealthScreenDirect's business model includes a direct-to-consumer screeningprogram for cholesterol and diabetes, as well as a suite of cooperativeadvertising programs targeting Americans living with cholesterol, diabetes andobesity. Fish is responsible for the national launch of HealthScreenDirect,which includes brand positioning, media relations and event marketing.

"With the statistics for heart disease and diabetes at an all time high,Fish is proud to participate in this marketing initiative in order to helpAmericans learn how to live a healthier lifestyle," said Lorne Fisher,CEO/managing partner, Fish Consulting. "We plan on implementing a strategicbranding effort to build awareness of HeathScreenDirect and HealthPak amongconsumers and healthcare marketing professionals."

HealthScreenDirect joins Fish's growing portfolio of clients includingDunkin' Donuts, WineStyles, Salad Creations and JuiceBlendz. The agency'snational efforts for its clients range from brand building, franchiseerecruitment and internal communications to crisis communications, causemarketing and local/national media relations.

"After realizing that millions of Americans needed a convenient,affordable and confidential way to get vital health screenings related toheart disease and diabetes, I created HealthScreenDirect," said Dr. JasonBuchwald, CEO, HealthScreenDirect LLC. "Fish will help HSD gain visibilityand awareness among individuals who can benefit from this program."

About Fish Consulting

Fish Consulting is a full service, national communications consulting firmfocused on creating public relations and marketing strategies that delivermeasurable results. Fish serves a wide-range of clients across a variety ofindustries including franchising, retail, consumer packaged goods, beveragealcohol, restaurant/food service, consumer healthcare, travel and tourism.Fish Consulting is based in Hollywood, FL, with offices in Atlanta and NewYork. For more information, contact Lorne Fisher atlfisher@fish-consulting.com, 954-893-9150 or visit www.fish-consulting.com.

About Health Screen Direct

HealthScreenDirect, LLC, is a corporate wellness and direct-to-consumerhealth screening services company that focuses on delivering affordable,convenient and confidential testing for diabetes, cholesterol, hypertensionand obesity. For additional information, please visitwww.healthscreendirect.org.Media contact: Dara Simkin 954.893.9150 dsimkin@fish-consulting.com

SOURCE Fish Consulting
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