First-Ever Over-the-Counter Dual Action Iron Supplement Launched at the American Dietetic Association Conference in Chicago; Bifera to be Available in Select Stores in Early 2009

Tuesday, October 28, 2008 General News J E 4
CHICAGO, Oct. 27 Announced today at the American DieteticAssociation, Bifera (, an over-the-counter iron supplementthat offers both heme (protein-based iron) and non-heme iron (plant-basediron) will be available in stores in early 2009. Unlike other ironsupplements, Bifera provides two types of iron in one small pill for maximumabsorption with virtually no gastrointestinal side effects.

Bifera is similar to Alaven's current prescription prenatal supplementPreferaOB, which contains both heme and non-heme iron.

"Bifera -- unlike all other over-the-counter iron supplements that onlyinclude non-heme iron -- is steak and potato in pill form for people who needthe energy and nutritional benefits provided by both heme and non-heme iron,"said Autumn Akin, Bifera product manager.

According to Akin, heme is the key that unlocks the efficiency of non-hemeiron. Recent studies show the heme iron found in Bifera offers 23 timesgreater absorption than other iron supplements.

"When patients are deficient in iron, their organs aren't performing atmaximum capacity and they experience a decrease in energy," said Akin."Similar to a hybrid car, Bifera is small, efficient and produces energyquickly without unwanted side effects, like nausea and constipation."

"Bifera can be taken on an empty stomach, with other multi-vitaminsupplements and, unlike other iron supplements currently on the market, Biferacan be taken in conjunction with acid reduction medications," said Akin.

Bifera is recommended for adults already taking supplemental iron, womenof childbearing age, pregnant women, anemics, and men and women who simplyneed more iron in their diet and the energy provided by Bifera.



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