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Finicky Felines Award Four Stars to New Wellness(R) Healthy Indulgence Everyday Entrees

Wednesday, September 5, 2007 General News J E 4
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CHELMSFORD, Mass., Sept. 5 With taste in mind and healthat heart, the Wellness(R) brand of natural food and treats for pets islaunching a NEW offering for cats: Wellness(R) Healthy Indulgence NaturallyDelicious Everyday Entrees. Pairing savory sauces with real seafood andpoultry morsels and an array of fresh fruits and vegetables, Wellness hascreated the first line of sliced wheat-gluten free feline meals available in apouch.

A menu of naturally delicious, super premium, hearty sliced morsels andsauce recipes, perfectly packaged in convenient single serve pouches, WellnessHealthy Indulgence comes in four delectable varieties -- Chicken, Duck &Shrimp Recipe, Salmon & Chicken Recipe, Turkey & Duck Recipe, and Chicken,Crab & Herring Recipe. Each recipe includes antioxidant and phytonutrient-packed cranberries and blueberries to help maintain proper urinary tracthealth; Taurine, an amino acid essential for eye and heart function; flaxseed,which supports healthy skin and a shiny coat; and sweet potatoes, carrots,squash and zucchini to help maintain immune system health. The eye-catching,"tear and pour" pouches enable cat lovers to indulge their feline companions'demand for only the best, whenever and wherever it is convenient.

As with all Wellness pet products, Wellness Healthy Indulgence is asnotable for what stays out of the pouch as what goes in. With no wheat orwheat gluten, no meat by-products, no corn, no soy and no artificialpreservatives, colors or flavors, each offering on the Wellness HealthyIndulgence menu provides the most natural premium morsels and sauce offeringavailable for adult cats today.

"With the introduction of Wellness Healthy Indulgence, we are respondingto our consumer's resounding demands for a wheat-gluten free alternative thatsatisfies cats who prefer hearty sliced entrees with gravy versus pate stylefood," said Wellness CEO Deborah Ellinger. "We're proud to offer this uniquepouch entree, which took years to innovate. Wellness Healthy Indulgencefeatures the most nutritious, healthy and tasty ingredients used in thecorrect proportions and balance. As we strive to help more cats live well, eatwell and ultimately be well, we would settle for nothing less."

The creamy sauces in Wellness Healthy Indulgence also help felines stayproperly hydrated and healthy. Cats, just like people, need water to keeptheir bodies cool and maintain the health of their circulatory,cardiovascular, renal and other systems. Unlike people, however, cats can'thelp themselves to a bottle of water from the refrigerator whenever theirbodies are crying out for hydration. Even the presence of a perpetually fullwater dish may not prompt cats to take in as much water as they need tomaintain optimal health. Feeding Wellness Healthy Indulgence is a nutritiousand great-tasting way to increase a cat's water intake.

Wellness Healthy Indulgence varieties come in 3-ounce pouches and areavailable nationwide at independent pet specialty retail shops. To find anauthorized Wellness retailer, please visit www.wellnesspetfood.com.

About Wellness(R) -- Unconditional Love. Uncompromising Nutrition.(R)

The Wellness brand of Natural Food and Treats for Pets was founded on thebelief that "You are what you eat!" -- and that incorporating a holisticapproach to a healthy, nutritious diet is the foundation of well-being. Withthis mission, a committed team of vets, nutritionists, and animal lovers hasspent decades creating the very best in all-natural nutrition for both dogsand cats. All Wellness food and treat varieties feature recipes using human-quality ingredients without the use of meat by-products, fillers, potentialallergens, such as wheat (including wheat gluten), artificial colors, flavorsor preservatives. Wellness is proud to be a part of the Old Mother Hubbard petfood family, which celebrated its 80th anniversary in 2006. Wellness is
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