The women from the Fertell research groups described how they had quickly fallen into a vicious circle of worrying about not becoming pregnant making them feel stressed which they felt would adversely affect their chances of conceiving. They also reported
becoming anxious that sex was more of a chore than a pleasure.
As the months passed and the couples did not fall pregnant the women showed how their response fell into one of three distinct groups that characterised their approach that enabled them
to deal with the situation in different ways. Fertell discovered that these groups can be characterised as the panickers the ostrich’s or the decisives.
The panickers are the women who have been trying to conceive for the least amount of time but their predisposition is to worry that it is not going to happen for them. They tend to fear the worst and are the most likely of the three sets to become obsessed with information and seek medical help. They have no patience to let ‘nature take its course’ and insist on immediate intervention even if that means lying to healthcare professionals about how long they have been trying. Some of these women explained that not being pregnant felt like the ‘end of the world’ for them that this behaviour had created tension in their relationship.
As the name suggests the ostrich’s prefer not to confront or even acknowledge the situation but opt to let things happen naturally. They do not feel that they have the power to seek a suitable solution for themselves and are reluctant to seek help often not knowing where they would start to find appropriate advice. While they may be extremely stressed at the failure to conceive they try very hard not to show it and don’t even confide their worries to their partner.
The decisives occupy the middle ground between the two other types and when they have decided to face up to the facts – whatever they may be – they are confident and calm in formulating a plan of action. They gather the information they need and discuss with their partner how best to tackle the problem. But the worries they have remain a private matter and they are unlikely to involve family and friends while they are researching their options. As the decisives are more likely to be professional women and are the oldest of the three groups they feel the most optimistic about finding a solution that will suit them.
Each method of coping also comes with its own unique timetable for taking action. The panickers look for answers as soon as they can while the decisives wait for up to six months to see what happens and the ostrich’s can delay for as long as a year.
Commenting on the differing approaches Paula Patmore marketing manager for Fertell said: “The women were very candid in the discussions and made it clear that not falling pregnant after four or five months really altered how they viewed their situation and what they did next. While they all admitted that eventually they would seek help and advice – be it from a fertility test or their GP – they were also concerned about what the outcome would be.”
To help women decide on the next best steps for them Fertell has recently launched the Ovarian Reserve test which expands its range and combines enhanced choice with a high level of accuracy. The new single test launched in response to substantial consumer demand is 95% accurate compared to tests carried out in a laboratory. It provides a quick and simple way for women to measure fertility status in the privacy of their own home. It will be obtainable over-the-counter from larger Boots stores and online through www.boots.com and www.fertell.co.uk for £24.99.
Previously Fertell pioneered the at-home fertility testing market with the launch of the couples test last year. While the couples test continues to sell well through Boots;many female consumers have suggested a separate ovarian reserve test would be of great benefit to them so they can assess their fertility