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Click Wine Group has already raised $225,000 for the cause and will add tothat impressive figure again this year by donating 25 cents for every bottleof Fat bastard sold in restaurants and retail locations, up to $75,000.During the donation period, Fat bastard wines will be easy to spot on theshelf wearing the special "Live large, live long" necker with an attachedenamel pink ribbon pin for consumers to wear and display their support.
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"Each year 180,000 people -- men and women -- are diagnosed with breastcancer and we lose 41,000 of our family and friends to this horrible disease.The emotional and financial impact is far reaching," said Linda Gainer, VicePresident, External Relations and Communications, Fred Hutchinson CancerResearch Center. "Our researchers are looking for better, more effective waysto detect, treat and ultimately prevent breast cancer, but we can't do italone. The generous financial support we receive from companies such as ClickWine Group enables this life-saving research to continue. We are indebted toClick Wine Group and are proud to be their partner in the fight against breastcancer."
Click Wine Group's CEO, Peter Click, chose to earmark proceeds becausebreast cancer is such a prevalent disease -- one that touches the lives of somany people.
"Breast cancer does not discriminate, it affects women both young and old"said Click. "Together with the many consumers of Fat bastard wine, we'rehonored to support this important cause for five years running. We lookforward to donating the proceeds of this program to our long standing partnersboth national and local, including Fred Hutchinson Cancer Research Center."
Fat bastard Wines Make Heavy Impact
Fat bastard continues to grow in popularity with consumers, making it oneof the top selling French wines in the United States. This is a compliment toFat bastard's consistent high-quality, fun and unforgettable name and consumerfriendly packaging. Sourced in Languedoc-Rousillon, the Fat bastard winecollection consists of Chardonnay, Shiraz, Merlot, Cabernet Sauvignon andSauvignon Blanc. Fat bastard is part of Click Wine Group's Global WineCollection, a distinctive and memorable collection of wines made fromworld-class appellations.
For more information on Fat bastard National Breast Cancer program orClick Wine Group visit http://www.clickwinegroup.com or call toll-free1.800.859.0689. For additional information on Fred Hutchinson Cancer ResearchCenter, please visit http://www.fhcrc.org .
SOURCE Click Wine Group
