High-Def, Low-Dose CT Product Launch, Microsite and Television Ad Recognized
WASHINGTON, Nov. 17 /PRNewswire-USNewswire/ -- Fairfax Radiological Consultants, P.C., the largest private radiology practice in the region, today announced it received a platinum award for its high-definition, low-radiation dose CT product launch; a gold award for the campaign's microsite; and an honorable mention for its television ad. The 2009 MarCom Awards were presented by the Association of Marketing and Communication Professionals.
Fairfax Radiology recently implemented revolutionary CT scanners in all five of its CT locations across Northern Virginia. These scanners provide up to 33 percent clearer images while reducing radiation exposure to patients by an average of 50 percent compared to prior generation scanners. A marketing and advertising campaign was launched in September to increase awareness about this superior technology among referring physicians and patients.
"We wanted a campaign that was creative, innovative and compelling. We are honored to receive recognition of our efforts from marketing and communication industry professionals," said Bill Allison, chief executive officer of Fairfax Radiological Consultants.
The creative and interactive elements of the campaign, including online strategies and television advertising, were developed by Qorvis Communications.
The 2009 MarCom Awards competition was administered and judged by the Association of Marketing and Communication Professionals. There were nearly 5,000 entries in this international competition, which recognizes outstanding creative achievement by marketing and communication professionals.
About Fairfax Radiological Consultants
Fairfax Radiological Consultants, P.C. (FRC) is the largest private radiology practice in the D.C. metropolitan area. Since 1963, FRC has been providing world-class radiological services to patients, doctors and hospitals throughout Northern Virginia. From CT scans to mammograms to ultrasounds to nuclear medicine, FRC and its more than 70 radiologists and 13 outpatient imaging facilities can meet any radiological need.
FRC is also the first in Northern Virginia to offer revolutionary, high-definition CT scanners that provide up to 33 percent clearer images and an average of 50 percent lower radiation doses for patients (results may vary due to patient size and scanning protocol). This superior technology is in all five of FRC's CT scanning facilities. To learn more about the benefits of the new CT scanners, visit www.fairfaxradiology.com/lowdose or call 1-888-4-Low-Dose. For more corporate information, visit www.fairfaxradiology.com.
SOURCE Fairfax Radiological Consultants, P.C.