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FRUIT LOVERS UNITE!, Fueled by Fruit Simple, On Mission to Spread a Love of Fruit

Wednesday, November 18, 2009 General News J E 4
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NEW YORK, Nov. 17 Calling on all fruit lovers to share their passion and spread a love of all things fruit, Fruit SimpleŽ Fruit Smoothies has launched FRUIT LOVERS UNITE!, Fueled by Fruit SimpleŽ on Facebook at http://www.tinyurl.com/fruitloversunite. The new Facebook-based movement was created with a "Simple" mission: to tap into the enthusiasm of people who love fruit as a means to encourage others to consume more fruit in their diets. To entice fruit lovers to become a "fan" of the movement, Fruit SimpleŽ is offering weekly chances to win free cases of its 100% all-natural, no sugar added Fruit SimpleŽ Fruit Smoothies packed with two servings of real fruit nutrition in every eight-ounce glass.

According to the American Journal of Preventative Medicine, less than 10% of U.S. kids are eating the recommended servings of fruits per day. A September 2009 report from the U.S. Centers for Disease Control found that no U.S. state is meeting national objectives for consumption of fruits and vegetables with only one in four adults meeting recommended consumption levels.

With each 8-ounce glass providing two servings of fruit, Fruit SimpleŽ hopes that by making it simple for families to drink their fruit, two servings at a time, we can double the percentage of kids who get their daily-recommended servings of fruit every day. It's one small step in getting people to enjoy and consume more fruit to help make healthier families.

"As a mom, I know that figuring out the complexities of our family's nutritional needs can be complicated," said Davette Shorter, Director, Natural Beverages, Sunny Delight Beverages Co., makers of Fruit Simple. "Millions of members of the Facebook community have expressed their love of fruit by joining an array of pages and groups dedicated to fruit in all its delicious, nutritious varieties and forms. FRUIT LOVERS UNITE! aims to harness the passion and power of Facebook fruit lovers to fuel a movement that will make a healthy difference in people's lives."

The perfect place for fans of fruit to join together to share ideas, recipes, photos, and to find Fruit SimpleŽ giveaways and special discounts, FRUIT LOVERS UNITE!, Fueled by Fruit Simple, is powered by the idea that families need help incorporating more fruit nutrition into their daily routine. Become a fan of FRUIT LOVERS UNITE!, Fueled by Fruit Simple on Facebook at http://tinyurl.com/fruitloversunite.

100% all-natural Fruit SimpleŽ Fruit Smoothies, packed with two servings of fruit nutrition in every eight-ounce serving, were developed after talking to real moms about the real challenges associated with getting their families to incorporate fresh fruit into their daily routine. Fruit SimpleŽ is available in a variety of healthy, delicious flavors for the entire family including Pomegranate Blueberry, Strawberry Banana, Orange Mango, and Mixed Berry with no added sugar and no preservatives! Fruit SimpleŽ can found in most Wegman's and Walmarts in the Northeast and Southeast. To locate additional retailers and availability, download a coupon and learn more about Fruit SimpleŽ Fruit Smoothies, visit http://www.FruitSimple.com.

Media Contact: Ariel Kern Bratskeir & Co +1-212-679-2233 akern@bratskeir.com

SOURCE Fruit Simple
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