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FDA and Everyday Health Collaborate to Expand Reach of Consumer Health Information

Wednesday, November 18, 2009 General News J E 4
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SILVER SPRING, Md., Nov. 17 The U.S. Food and Drug Administration (FDA) and Everyday Health today announced a collaboration that will expand the delivery of the agency's vital consumer health information to the 30 million unique users who visit Everyday Health each month. This joint effort reflects FDA's emphasis on using innovative, technology-based strategies to carry out its mission of protecting and promoting the public health.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/fda-and-everyday-health-collaborate-to-expand-reach-of-consumer-health-information-70243297.html

(Logo: http://www.newscom.com/cgi-bin/prnh/20090824/FDALOGO )

"We are pleased to collaborate with Everyday Health to reach millions more consumers with accurate, science-based information that can help them make decisions about their health," said Commissioner of Food and Drugs Margaret A. Hamburg, M.D. "This partnership will increase our ability to deliver important and sometimes urgent health information in an effective, consumer-friendly and convenient way."

The partnership will initially include:

"We are excited to partner with FDA on this important initiative and believe it serves as testament to our mission to deliver important health information as it happens. We're happy to provide our audience with such important safety information," said Ben Wolin, CEO and co-founder of Everyday Health.

The complete terms and components of the partnership are described in a Memorandum of Understanding, which is on display today at the Federal Register office (http://www.federalregister.gov/inspection.aspx) and available online at http://www.fda.gov/downloads/ForConsumers/ConsumerUpdates/ucm190851.pdf.

An agency policy statement summarizing the criteria and processes for development of such partnerships is available on FDA's Web site at www.fda.gov/ForConsumers/ucm126390.htm.

FDA Media Inquiries: Shelly Burgess, 301-796-4651, shelly.burgess@fda.hhs.gov

Everyday Health Inquiries: Tara Weintraub, 312-240-2861, Tara.Weintraub@edelman.com

Consumer Inquiries: 888-INFO-FDA

-- A new online resource at www.EverydayHealth.com/FDA: The new co-branded Web site will feature a variety of health content from FDA. The latest information on food and medical product safety as well as prevention and wellness topics will be featured. In the event of breaking public health information, Everyday Health will also feature special "FDA Alert" modules in select locations throughout the site and network, and in e-mail newsletters.

SOURCE U.S. Food and Drug Administration; Everyday Health
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