Evolution of Alliance Management and Relationship Values

Thursday, May 29, 2008 General News J E 4
CHAPEL HILL, N.C., May 28 Successful alliances that leadto increased sales are mutually beneficial for each partner company and arecontingent on the selection of compatible partners. Companies that succeed inalliance and partnership efforts orient themselves towards alliance by firstarticulating the rationale behind the effort, and then choosing a partnerusing particular selective criteria.

Best Practices, LLC's white paper "Generating Value From StrategicAlliances and Partnerships" (available at addresses the key strategies behindselecting successful partners and sheds light on the solutions to problemsthat commonly arise in the development of these partnerships such as clearlydefining roles, responsibilities, communication plans, and other governancedetails and also to identify areas of improvement, defend organizationalresources and drive improvement for their alliance function.

For more information on how we can work together to answer your pressingmedical affairs business questions, visit or contact Cameron Tew at(919) 403-0251, ext. 246 or


Best Practices, LLC is a research and consulting firm that conducts workbased on the principle that organizations can chart a course to superioreconomic performance by studying the best business practices, operatingtactics and winning strategies of world-class companies. For more information,call (919) 403-0251 or visit

SOURCE Best Practices, LLC


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