NEW YORK, Feb. 22 Adweek announced today that it has named Euro RSCG Life its first-ever Healthcare Agency of the Year. The award comes just weeks after Euro RSCG Life was named 2010 All-Star Network of the Year by Medical Marketing & Media.
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David Jones, global CEO of Havas Worldwide and Euro RSGC Worldwide, shared news of the award with his staff in a companywide letter, saying: "The first-ever Healthcare Agency of the Year award from Adweek speaks to the hard work and talent shown by the entire staff at Euro RSCG Life. It also reflects the company values, entrepreneurial culture and digital-centric approach that Worldwide Managing Partners Donna Murphy and Doug Burcin and their leadership team have fostered."
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Euro RSCG Life has worked hard to create a highly entrepreneurial environment that lets staff members express themselves and fosters innovation. "We create a space in which people can really push their own personal limits to be innovative," said Burcin, "to come up with Creative Business Ideas® for our clients and to feel great about their work."
Jones learned about the award while in London, where he presided over One Young World, an unprecedented three-day global leadership summit that he co-founded and that brought nearly 1,000 youth leaders from more than 100 countries together with global leaders such as Kofi Annan, Sir Bob Geldof and Archbishop Desmond Tutu. Euro RSCG Life sponsored three delegates to attend the summit, which concluded Feb. 10.
One of the three, Charles Maddock, especially exemplifies the cultural values of Euro RSCG Life. The investment manager suffered a severe traumatic brain injury in 2004 and two years later founded the Charles Maddock Foundation to focus on educating health-care providers in administering critical care to trauma victims. He is actively sharing his knowledge and leading a movement to ensure that the latest care protocols are understood and communicated to a targeted audience. Euro RSCG Life strives at all levels to do the same on behalf of its clients.
Euro RSCG Life continues to put "digital at the core," a business concept built within its agencies. Among Euro RSCG Life's 2009 achievements: establishing a new digital health-care agency, seeing double-digit organic digital growth within the network, hiring 150-plus new staffers and adopting an Agency of the Future unification model, a strategic compass that goes beyond traditional promotion vehicles and spans brand messaging, offerings and communications channels with the brand strategy intact.
To learn more about the Havas-owned network's entrepreneurial, collaborative spirit, go to www.lifestory2010.com.
About Euro RSCG Life
Euro RSCG Life aligns the company's 60 health-focused agencies into a network with more than 2,000 employees, offering advertising, public relations, event promotion, medical education, digital marketing, direct-to-patient and consulting services. Its client roster includes Biogen Idec, Novartis, Pfizer, sanofi-aventis, Shire, EMD Serono, Bristol-Myers Squibb and Merck. For more information, visit www.eurorscglife.com.
About Euro RSCG Worldwide
Euro RSCG Worldwide, the parent company of Euro RSCG Life, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and interactive solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).
Contact: Marian Salzman Euro RSCG Worldwide PR 212-367-6811 [email protected]
SOURCE Euro RSCG Life
