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Eureka Introduces The Purr-fect Pet Vacuum

Tuesday, July 8, 2008 General News J E 4
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BLOOMINGTON, Ill., July 8 It's officially raining cats anddogs, according to a recent survey by the American Veterinary MedicalAssociation. Nearly 60 percent of American households reportedly have pets,as compared to the 35 percent of households that have children*. To help tidyup after the paws, claws and fur balls that we love to live with, Eurekadeveloped its first vacuum designed specifically with pet owners in mind: theBoss(R) 4D Pet Fresh(TM). Combining the cleaning know-how of Eureka with theodor elimination strength of ARM & HAMMER(R)'s Pet Fresh technology, whichoffers two times the odor fighting power of traditional ARM & HAMMER vacuumaccessories, the new Eureka Boss 4D Pet Fresh features unique tools to tacklepet owners' top cleaning challenges -- removing pet hair and eliminating petodors -- to create a purr-fectly pet-focused cleaner that outcleans theleading upright by 45 percent** at half the cost.

"We know our customers love their pets, but not the hair and odors theyleave behind," said Jackie Cooper, director of marketing and communicationsfor Eureka. "After listening to and watching pet owners, we discovered theirtop two cleaning challenges were pet hair and odors. We designed the Boss 4DPet Fresh to tackle these problem areas and help pet owners maintain acleaner, healthier home with less effort."

Eureka knows it's important to remove, rather than mask, pet smells, so itutilized the odor-eliminating power of ARM & HAMMER's Pet Fresh to build asealed HEPA system that eliminates odors safely and naturally while capturing99.97 percent of small, allergy-inducing particles such as pet dander, dustand pollen. The result is fresh, clean air and a healthier indoor airenvironment that will have guests and residents alike purring with gratitude.

Pet odors are only half the problem. As the owner of any LabradorRetriever or Persian can testify, keeping fur and hair off of floors,furniture, stairs and even ceiling fans can be a daily battle. To conquer pethair, Eureka designed the Pet Power Paw(TM), the first power brushspecifically designed to easily remove pet hair from carpet and upholsterywithout harming delicate surfaces. This innovative tool features smallplastic teeth that loosen embedded hair, an elevated rubber strip to attractpet hair while still allowing the tool to glide smoothly and rotating bristlesthat sweep the offending hairs off surfaces and into the dust cup. Foradditional reach, Boss 4D Pet Fresh comes with a pet hair upholstery anddusting brush to help remove pet hair from tight spaces.

"Pet owners want a powerful vacuum to tackle messes made by both pets andpeople, which is why the Boss 4D Pet Fresh features innovative tools to helpremove hair, dust and dirt in all of the home's hard to reach places," saidCooper.

Boss 4D Pet Fresh boasts a number of additional features to help achieve awhole-home clean with less hassle. Its exclusive electrostatic TelescopicSelf-Cleaning Duster is the industry's only high-tech duster that extends upto three feet to attract pet hair and dust like a magnet. To reach dirt andkitty litter on all types of surfaces, the vacuum features an electronicon/off brushroll with five height adjustments that accommodates every flooringsurface in the home. Boss 4D Pet Fresh also has an extra-wide 15-inchcleaning path to speed the cleaning process and a large, bagless dust cup tohold all the fur Fido can shed.

Eureka's new Boss 4D Pet Fresh will retail for $138.88 nationwide in July2008 at Wal-Mart stores and on Walmart.com. For more information, consumerscan visit http://www.eureka.com or call 1-877-270-9289.

*According to the US Census Bureau

**Per ASTM test F608 vs. Dyson DC07 on plush carpeting. ASTM is theindustry recognized standard.

The ARM & HAMMER and Pet Fresh names are trademarks of Church & DwightCo., Inc.

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