Advertisement
At 11:45 a.m. on Monday, 19 May 2008, Dr. Bates will deliver apresentation titled, "How to Tell if You are Making the Wrong MarketingDecision Using Marketing ROI." Bates will expose the limitations of currentmeasurement techniques used to guide current marketing decisions. She willalso provide attendees with ideas on how to put return measurements to work inmaking marketing decisions for their own pharmaceutical organizations.
Advertisement
Bates has gained wide recognition within the international pharmaceuticalindustry for her expertise in marketing return analysis. Under Bates'leadership, Eularis issued three related research reports in the past year,including: "Ensuring Profitable Return-on-Investment (ROI) in PharmaceuticalMarketing: Using Analytics and Metrics to Improve the Bottom Line,""Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring the WrongThings?," and "Ensuring Profitable Patient Adherence Programs by EffectivelyUsing Analytics to Release the Hidden Value Available to the Bottom Line fromAdherence."
About Eularis
Eularis provides sophisticated pharmaceutical analytics that providedata-driven insight into the financial impact of corporate and marketingdecisions. Unlike traditional analytics approaches which are lengthy andwhose reliance on historical or analogue data reduces their accuracy, Eularis'proprietary 94.8 Analytics Process is based on the current market situation.This proven approach helps pharmaceutical marketing teams to quickly plan,measure, validate, and optimize their sales and marketing performance.Eularis offers pre-launch analytics, marketing mix modeling (both professionaland consumer), portfolio optimization, sales force effectiveness, managed careanalytics, and patient compliance solutions. Co-headquartered in London andNew York City, although working internationally, the company has developedsignificant experience in the global pharmaceutical market through clientengagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer and many others.
This release was issued on behalf of the above organization bySend2Press(R), a unit of Neotrope(R). http://www.Send2Press.comWHO: Eularis WHAT: Presentation on How to Tell if You are Making the Wrong Marketing Decision Using Marketing ROI WHEN: 19 May 2008 at 11:45 a.m. in Tokyo UTC (GMT + 9 hours) WHERE: Pharmaceutical Marketing Excellence Conference: Conrad Hotel, Tokyo
SOURCE Eularis
