NEW YORK, Dec. 21 Today, Equinox Fitness Clubs introduced the second New York City outpost of Pure Yoga, a luminous playground from Hong Kong where many practices share a common, return-to-fundamentals purpose.
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Pure Yoga is quite simply that. An aah-inspiring return to the authentic styles of yoga housed in 20,000 square feet of modern, minimalist luxury. The result is an accessible and immersive experience for body and mind.
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"Equinox has always been committed to pioneering new, innovative and life affirming programming," says Equinox CEO Harvey Spevak. "We are excited about this new location and the unparalleled yoga experience it brings to New York."
THE PURE YOGA EXPERIENCE
The moment members arrive at the new Pure Yoga, they depart, so to speak. The luxurious space includes lounges, amenity rich locker rooms, a yoga boutique, as well as eight practice rooms that accommodate Ashtanga, Vinyasa, Iyengar, Hot Yoga, Private Yoga, functional training, and Pilates.
The hustle of Manhattan's Upper West Side stops at Pure Yoga's doorstep. Upon entering Pure, shoes are not permitted in the inner studio environment, which is arranged in a sequence of interconnected courtyards and lounges. Each courtyard functions as a communal gathering space for the studios, while comfortable lounges provide the opportunity for a moment of reflection, a hot cup of tea, or a conversation with new a friend.
Because Pure Yoga is devoted to offering the best experience possible, a studio guide will help new-comers determine what aspects of yoga speak most to them and navigates the hundreds of classes and wide range of styles given each week to make a blissful match. And, each style offered comes in three levels, starting with a beginner-level technique classes.
Returning members and yoga pros will meanwhile feel continually engaged by the ever-evolving teachers, inspired programming, never-ending education, and an energizing community. Pure Yoga guides, supports, motivates, and invigorates members to keep advancing their practice.
Each and every Pure Yoga instructor has a high level of experience in many styles of yoga and its complementary techniques. These teachers are the foundation of Pure and Pure is as committed to their evolution as they are to the members.
Collin Grant, CEO of The Pure Group says, "We are delighted and honored to become part of the yoga community in America with this latest yoga studio - and our second premier studio outside Asia. In working with Equinox, we can leverage their expertise in the market. It is our hope to extend the wonderfully established community already in place and help to further promote yoga by making it easily accessible for everyone."
DESIGN, NOT DECORATION
Pure harmonizes several yoga practices to produce a consciousness-raising experience dedicated to well being. This holistic approach provides a motivational foundation and sanctuary for yogis of all backgrounds in an effort to promote a temperate internal balance.
Pure's floor plan is influenced by traditional Indian courtyard arrangements found in residential and spiritual architecture. A fusion between modern design and monastic styles can be observed in the subtle touches of artisanship reflected in hand carved tile and sculptures of Mudras - the positions associated with Buddha's hands - to provide a sense of stillness and reverence with a contemporary feel.
The color palette is inspired by traditional Indian aesthetics. Mainly comprised of a mixture of earth tones, the space is accented with saturated oranges, reds, magentas and pinks. The studios are finished in blonde tones to create a light, tranquil feeling, and silver-hued whites complete the locker rooms to create a refreshing environment for members.
"We chose sustainable materials such as formaldehyde-free rapidly renewable bamboo, and cork for the flooring throughout our space," says Aaron Richter, Vice President of Design. "Lighting made of Polywood - which uses post-consumer and post-industrial recycled plastics, and compact fluorescent help reduce the energy footprint. Our design also embraces water and energy conservation. Dual flush toilets, waterless urinals, hand dryers, air jet showerheads and motion sensor faucets are all employed in an effort to achieve a more considerate approach to eco-friendly construction. Moreover, low VOC paints and low formaldehyde content are used to help ensure optimal air quality."
This studio aspires to support and promote the physical and spiritual principles of yoga through thoughtful design. The approach aims to provide students of yoga with spaces attuned to stilling the senses, which results in an environment that supports the transformative experiences members seek.
About Pure Yoga Asia
From their Hong Kong home, Pure Yoga has unveiled a network of studios across Asia, with 5 prime locations in Hong Kong, 2 in Singapore and one in Taipei. Their reach went global with the opening of Pure Yoga New York in June 2008 - a collaborative venture with Equinox, one of the leading fitness brands in the US.
Their dedicated yoga studios offer over 1,000 classes each week in a diversity of yoga practices. Their more than 100 teachers are certified, passionate, and bring their experiences from all over the world. Whether you favor traditional styles such as Hatha, Hot, Ashtanga, Power and Yin or like discovering something different with Partner Yoga, Satyananda Yoga®, Tibetan Heart Yoga, and Yoga Dance...whether you are an absolute beginner or a seasoned Yogi - Pure welcomes you to share their space and become part of their community.
SOURCE Equinox Fitness Clubs
