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Employees of Minnesota's Top Companies Compete in Local Biggest Loser Weight Loss Competition

Thursday, May 27, 2010 General News J E 4
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'Biggest Loser' Stars SunShine and O'Neal Hampton Kick-Off Competition and Lead Teams in Walk at MOA

MINNEAPOLIS, May 27 /PRNewswire/ -- The Alliance for a Healthier Minnesota launched The Biggest Loser Summer Challenge, a competition pitting employees of Minnesota's largest companies against each other with the help from The Biggest Loser stars SunShine and O'Neal Hampton.

Employees from Minnesota companies including Blue Cross and Blue Shield of Minnesota, Cargill, General Mills, HealthPartners, Medtronic, Target, and UnitedHealth Group gathered at Mall of America for a rally and walk with the Hamptons, who finished their season on NBC's hit show The Biggest Loser Tuesday night. Together, the father-daughter duo lost more than 200 pounds while on the show.

More than 8,000 employees from The Alliance companies will vie for the top spot in three categories: weight loss, nutrition and exercise.  Participants will track their information at www.CompeteForHealth.org, a Web site utilizing the social competitions engine developed and hosted by RedBrick Health.

"This is an unprecedented effort by some of Minnesota's top corporations and their employees to make a commitment toward better health and fitness through a friendly competition," said i.e. network co-founder Rick Kupchella. "Having SunShine and O'Neal here to help launch this effort is the truest form of encouragement and inspiration and we look forward to hearing and seeing the Minnesota success stories that are yet to come."

The Biggest Loser Summer Challenge was commissioned by the Alliance for a Healthier Minnesota, a coalition of local employers who seek healthier lifestyles for all Minnesotans. The coalition includes Blue Cross and Blue Shield of Minnesota, Capella University, Cargill, General Mills, HealthPartners, Medtronic, Target, UnitedHealth Group, and the Statewide Health Improvement Program (SHIP), administered by the Minnesota Department of Health. The Alliance for a Healthier Minnesota is run by the i.e. network, a public advocacy firm founded by Rick Kupchella and Tom Mason.

The competition will run through the summer and Second Harvest Heartland will receive a donation in the name of each category winner.

About the Alliance for a Healthier Minnesota

The Alliance is an organization dedicated to making Minnesota healthier by harnessing the power and influence of Minnesota's employers to inform, entertain and engage our communities.  Its growing membership includes Blue Cross and Blue Shield of Minnesota, Capella University, Cargill, General Mills, HealthPartners, Medtronic, Target, and UnitedHealth Group.  For more information, go to www.MNAlliance.org.

About i.e. network

The i.e. network was founded by marketing, media and public affairs professionals with specialized yet complementary skills, a history of achievement and civic involvement, and a shared commitment to marshaling their talents to advance the public good. It is their mission to improve the health and wellness of all Minnesotans through strategic coalitions, partnerships and research-based initiatives. For more information, go to www.theienetwork.com.

About RedBrick Health

RedBrick Health is a health technology company that drives sustained engagement in health improvement programs through constant innovation and deep consumer insight. The company's health engagement platform blends a fresh, personalized consumer experience, impactful social networking tools and rewards that link individual financing to healthy behaviors. As a result, RedBrick Health delivers employers engagement rates far exceeding industry norms and the ability to fairly and responsibly control costs through increased employee accountability. Founded in 2006 and headquartered in Minneapolis, RedBrick Health serves large, self-insured employers and strategic distribution partners. For more information, visit www.redbrickhealth.com.

SOURCE Alliance for a Healthier Minnesota

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