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This fall, Emergen-C will launch a new fun, fizzy, and delicious completemulti-vitamin and multi-mineral supplement flavored fizzy drink mix productline for kids. "We wanted to create the best-tasting, most-loved kids vitaminproduct on the market and figured the best way to do that was to go straightto the source," said Meghann Seidner, Emergen-C Brand Manager. "Kids had afootprint in every aspect of the product development from tasting to namingand design. The final packaging will incorporate design elements from eachwinner and the kids behind Kidz will be featured on our website."
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More than 100 creative kids attended Emergen-C hosted events at WholeFoods Markets nationwide where they had the chance to brainstorm great flavornames, draw packaging designs and select which three flavors will make it tothe shelves. The winner for best name and best artwork for each flavor wasrewarded with a prize package, which included $1,000 to be donated to theirschool's reading, math or science program.
Emergen-C Kidz is complete with 24 essential nutrients, including moreimmune-boosting vitamin C than the leading brand to help kids stay healthyyear round, and choline to support healthy brain function.* "We know whatvitamins their bodies need but only kids can tell us what flavors they'll wantto drink every day," said Seidner. "The most gratifying aspect of the contestwas seeing the kids' reactions as they mixed their own drinks, gulped themdown and asked their moms for more. Their moms can't wait for it to hit theshelves and were especially excited about the extra C and choline in a drinkthat their kids truly love. Plus, they feel great knowing each packetcontains 250mg real fruit juice powders and no artificial flavors."
Emergen-C Kidz will be available at select fine retailers this fall.
About Alacer Corp.
For more than 35 years, Alacer Corp., based in Foothill Ranch, Calif., hasbeen an industry leader and innovator in developing, manufacturing andmarketing dietary supplements and nutritionally enhanced products that supportan energetic, healthy lifestyle.* It produces 400 million packets annually ofEmergen-C(R), which is sold in health food stores, supermarkets, drug stores,mass merchandisers and club stores nationwide. For more information aboutAlacer, please visit http://www.emergenc.com.
*These statements have not been evaluated by the Food and Drug
Administration. These products are not intended to diagnose, treat,
cure, or prevent any disease.
SOURCE Alacer Corp.
