Eli Lilly and Company Showcases National Diabetes Education Program at the Rudolph Canzater Memorial Classic I-95 Corridor Health Fair

WHAT: Eli Lilly and Company is bringing the national educationalinitiative F.A.C.E. Diabetes to Jim Clyburn's Rudolph Canzater MemorialClassic I-95 Corridor Health Fair. The F.A.C.E. Diabetes campaign is agrassroots movement targeting African- Americans to help individuals, familiesand neighborhoods overcome key barriers to success in living with diabetes.

The F.A.C.E. program will feature representatives sharing fitness andnutritional tips and advice on how to live with diabetes on a day-to-daybasis. With the informational tools and resources available at the F.A.C.E.Diabetes booth, South Carolina residents can continue to be actively engagedin improving the management of diabetes for themselves, their families andtheir communities.

WHY: African-Americans are disproportionately affected by diabetes in thestate of South Carolina.

-- South Carolina has one of the highest rates of diabetes in thecountry.(1) South Carolina still ranks among the top 10 states in the nationfor diabetes prevalence.(2)

-- In 2005, 10.3% of adults in South Carolina had doctor-diagnoseddiabetes. The prevalence of diabetes among adults has been increasing since1997.(3)

-- Diabetes is the sixth leading cause of death in South Carolina.(4)

These prevalence rates suggest that total diabetes prevalence amongAfrican-Americans was notably greater than that observed among the non-Hispanic white population. This reflects a disproportionate increase indiabetes incidence among African-American communities in South Carolina.

HOW: To schedule an interview with Eli Lilly spokesperson Jesse Price orCertified Diabetes Educator Christine Boyd-Bassett, please contact StarlaStiles, Walker Marchant Group, at (202) 466-6040 (weekday); (202) 230-4269(evenings/weekend) or [email protected].

(1) 2005 South Carolina Behavioral Risk Factor Surveillance SurveyHighlights: Disease Prevalence. South Carolina Department of Health andEnvironmental Control.http://www.scdhec.net/health/chcdp/diabetes/statistics.htm Last accessed 9May 2008

(2) 2005 South Carolina Behavioral Risk Factor Surveillance SurveyHighlights: Disease Prevalence. South Carolina Department of Health andEnvironmental Controlhttp://www.scdhec.net/health/chcdp/diabetes/statistics.htm Last accessed 9 May2008

(3) 2005 South Carolina Behavioral Risk Factor Surveillance SurveyHighlights: Disease Prevalence. South Carolina Department of Health andEnvironmental Controlhttp://www.scdhec.net/hs/epidata/BRFSS/Reports/2005highlightsdisease.pdf. Lastaccessed 9 May 2008

(4) 2005 South Carolina Behavioral Risk Factor Surveillance SurveyHighlights: Disease Prevalence. South Carolina Department of Health andEnvironmental Controlhttp://www.scdhec.net/health/chcdp/diabetes/statistics.htm Last accessed 9 May2008WHEN: Friday, August 8, 2008 10:00 a.m. - 2:00 p.m. WHERE: Quality Inn & Suites Highway 6, off Interstate 95 Santee, SC

SOURCE Eli Lilly and Company

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