Ecobliss India wins WorldStar, the International Packaging Excellence Award for a Packaging it Produced for Automotive Supplier in France
These awards have just been conferred to winners in a glittering function held at Hungary. The CEO and Managing Director of Ecobliss India, AVPS Chakaravarthi, who was an invited speaker at the most sought after Packaging Event on “Innovations in Pharmaceutical Packaging in Changing World” received the award from the hands of Thomas Schneider.
The award was won for a package produced by them for an automotive supplier company in France. The pack is an excellent combination of printed paper board and a plastic blister. The complex design of the blisters to match the contours of various automotive bulbs was done by V.Suresh Kumar, the expert in packaging design.
Some of the other award winners from India include Cadila Healthcare, ITC Ltd, Max Specialty Films Ltd, Oriental Containers and others.
The pre-eminent international award in packaging, WorldStar illustrates the continual advancement of packaging in India. WorldStars are presented only to those packages which, having already won recognition in a national competition, are compared by an expert panel of judges to similar packages from around the world. Awards are based on the judges' consensus that a package is superior in its own right and better in its class in execution or innovation by comparison.
Ecobliss is one of the promising Hyderabad based Indian companies with innovative product track record. The latest being a futuristic packaging innovation, which AVPS Chakravarthi explained that “Locked4Kids” is the world's first reclosable child resistant carton certainly will be most talked about in pharmaceutical packaging. It is the world's first ever re closable child resistant yet very senior friendly Pharma pack, he said.
“Seeing is believing. You will only buy what you see”. And this is exactly why packaging is essential in capturing that first moment of truth. It only takes seconds for a consumer to notice a product on the store shelf. That moment presents an incredible marketing and selling opportunity. Nearly 70 percent of all purchase decisions are made at the shelf or point of purchase. Nearly half of all packaged goods are sold without any additional marketing support,” said Chakravarthi AVPS, Managing Director, Ecobliss India Private Limited.
About the future trends in packaging as per him, he says Packaging no longer is just means to contain the product with nice graphic designs and show of hues and printing techniques! Future packaging innovation will go beyond the visual appearance of the packaging, beyond the structural characteristics and the material specifications. It will be more interactive and serves as multi utility product. Imagine those leaf vegetables like to use in your diet remain fresh and even grow in a packaging that you buy!
He cited new trends, Digital printing expected to grow 300% within next 3years Sustainable packaging and waste to value propositions get more clarity and harmonization Interactive and intelligent packaging becomes more real and gets commercialized.
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