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Earth Fare Aims To Eliminate Childhood Obesity with Launch of Itty Bitty Bites(TM)

Thursday, March 18, 2010 Obesity News J E 4
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ASHEVILLE, N.C., March 17 Did you know that due to the childhood obesity epidemic, this is the first generation of American children who may have shorter life expectancies than their parents? Earth Fare, the healthy supermarket, is responding to this epidemic with the introduction of the Itty Bitty Bites(TM) program.

Launching Wednesday, March 17 in all Earth Fare locations, Itty Bitty Bites is a fun, educational program that inspires kids to make healthy lifestyle choices. Through heroes and villains, trading cards, a comic book series and activity sheets, kids learn about good versus bad ingredients and the importance of their food choices.

The program will also feature the Itty Bitty Bites Kid's Healthy Meal(TM). This meal empowers kids to make their own healthy choices by selecting from a combination of cold/hot entrees, fresh sides, snacks and drinks for only $3.99. Earth Fare guarantees that each meal will include balance, variety, taste, value and fun! Included in each meal is a pack of 3 trading cards that feature a hero, villain or location and a collectible sticker!

Earth Fare knows that tackling access and affordability are keys to fighting childhood obesity. That's why every Thursday, starting March 18 from 4-8 p.m., Earth Fare will host Family Dinner Night where kids eat FREE with the purchase of an adult meal valued at $5 or more.

"With the introduction of the Itty Bitty Bites program, we will provide easy access to healthy meal alternatives that are fun, affordable and educational," says, Jack Murphy, CEO of Earth Fare. "Childhood obesity is an epidemic in the nation. With one in three children classified as either obese or overweight, Earth Fare is dedicated to doing its part to eliminate childhood obesity."

For more information about the Itty Bitty Bites program or how Earth Fare is working with our communities to eliminate childhood obesity, email IBB@Earthfare.com or call (828) 281-4800.

About Earth Fare:

Earth Fare, founded in 1975, is an Asheville, North Carolina-based natural foods grocer. Since inception, it has grown into the second largest natural foods retailer in the country. Earth Fare's strict ingredient philosophy has earned them a loyal following. Today, Earth Fare continues to lead the healthy grocery movement, providing the best tasting local, natural and organic foods available.

SOURCE Earth Fare
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