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Duracell and Actress Maggie Gyllenhaal Announce Winners of 'Power A Smile' Casting Call After Nationwide Search for Five Child Holiday Ambassadors

Thursday, December 4, 2008 General News J E 4
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BETHEL, Conn., Dec. 3, 2008 Joined by actress MaggieGyllenhaal, Duracell(R) today announced the winners of a nationwide search forfive child Holiday Ambassadors -- ranging in age from six to 15 years old --at an event in New York City. The Duracell Holiday Ambassadors will accompanyGyllenhaal, best known for her role in "The Dark Knight," to promote theDuracell Power A Smile(TM) campaign, which aims to spread the joy of poweringup a gift for the first time to those most in need.

To kick off the campaign in Gyllenhaal's hometown today, theNew York-based actress and Holiday Ambassadors hand-delivered Duracellbatteries and Mattel toys to the Morgan Stanley Children's Hospital of NewYork-Presbyterian. Later this month, the Holiday Ambassadors will make asimilar donation of toys and batteries in his or her hometown, helping powersmiles during what can be a difficult time of year for hospitalized children.Each of the participating hometown hospitals is a member of the NationalAssociation of Children's Hospitals and Related Institutions (NACHRI), anetwork that ensures the health of all children through clinical care,research, training and advocacy.

Gyllenhaal and the Holiday Ambassadors also are encouraging familiesacross the U.S. to visit www.PowerASmile.com and join Duracell in supportingchildren's hospitals by simply sharing one smile to power another. For everyphoto of a smile that is uploaded to the Web site, Duracell will make a $1donation to the Mattel Children's Hospital UCLA. Uploaded photos will befeatured on the Duracell Web site throughout the holiday season.

"I'm so excited to meet the Duracell Holiday Ambassadors," said MaggieGyllenhaal. "I'm looking forward to working with them over the holidays."

"For any parent, the thrill of seeing their children enjoying the holidayseason makes for lifelong memories," said Bob Jacobs, marketing director atDuracell, a Procter & Gamble Company. "Our Power A Smile program is designedto make sure children get to experience the joy of the holidays even if ahospital stay takes them away from home. Maggie Gyllenhaal and our DuracellHoliday Ambassadors truly embody the spirit of the program and will help powersmiles across the country."

Three children were chosen via an online casting call by submitting photosthat demonstrated the elation of opening or powering up a toy for the firsttime. In addition, two children were chosen from in-person casting callevents in Dallas and Philadelphia. The judging panel included representativesfrom Duracell, Mattel and Mattel's Children Hospital UCLA.

Gyllenhaal will greet the ambassadors at a press event in New York City onWednesday, Dec. 3, starting at 1p.m. ET at the Children's Museum of Manhattanlocated at 212 W 83rd St between Broadway and Amsterdam. Press credentialsare required for entry. For more information about the Duracell Power A Smilecampaign, Gyllenhaal's involvement and profiles of the Duracell HolidayAmbassadors, please visit www.PowerASmile.com.

About Mattel Children's Hospital UCLA

Mattel Children's Hospital UCLA, one of the highest-rated children'shospitals in Southern California, is a vital component of UCLA Medical Center,ranked by U.S. News & World Report as the third best hospital in the nationand best in the western United States for the past 19 years. MattelChildren's Hospital offers a full spectrum of primary and specialized medicalcare for infants, children and adolescents. The hospital's mission is toprovide state-of-the-art treatment for children in a compassionate atmosphere,as well as to improve the understanding and treatment of pediatric diseases.For more information, visit www.uclahealth.org/mattel.

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell has beenpowering people around the world for more than 40 years. Our products serveas the heart of devices that keep people connected, protect their families,entertain them and simplify their increasingly mobile lifestyles. As theworld's leading manufacturer of high-performance alkaline batteries, Duracellalso innovates in disposable, renewable and peripheral technologies andmarkets general purpose flashlights along with the advanced Daylite(R) LEDflashlights. Visit www.duracell.com for more information.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around theworld. The company has one of the strongest portfolios of trusted, quality,leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),and Braun(R). The P&G community consists of 138,000 employees working in over80 countries worldwide. Please visit www.pg.com for the latest news andin-depth information about P&G and its brands.The following are the winners of the Ambassador search: -- Grace, 10, Rogers, AR -- Lukeya, 12, Feasterville, PA -- Nikay, 8, Albuquerque, NM -- Hailee, 7, Olympia, WA -- Iyana, 6, Silver Springs, MD

SOURCE Procter & Gamble
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