DrTango Inc. Changes its Name to HolaDoctor in Conjunction with Launch of New Health Portal

Tuesday, July 13, 2010 General News
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The leading source of Hispanic Health and Wellness information is changing its name to coincide with the introduction of its new Spanish-language health and wellness portal.

ROSWELL, Ga., July 13 /PRNewswire/ -- DrTango Inc., the global leader of Hispanic health and wellness content, programs,

products and services for businesses and consumers announces its company name change to HolaDoctor.

The change coincides with the launch of HolaDoctor's consumer health and wellness portal, a new comprehensive website that provides valuable information, tools, services, and programs to Spanish-speaking Hispanics in the United States, Latin America and Spain. The site focuses on major healthcare issues affecting Hispanics and is tailored to better serve the different countries and ethnic groups.

"We are very excited to change our company name to one that is more representative of what we do," said Roberto Estrada, HolaDoctor's Chief Executive Officer.  "HolaDoctor is committed to continue to provide high quality and effective health and wellness content and programs for Hispanic consumers, and to encourage and facilitate communications between Hispanic patients and their doctors and other healthcare professionals."

In addition to having unique editorial content, HolaDoctor counts on relevant material from other industry leaders and healthcare content partners such as Healthwise, a nonprofit organization that develops information and tools to help people make better health decisions, and Consumer ReportsŪ.  All partners' content and tools have been translated into Spanish and many have been culturally adapted by DrTango's team of translators and linguists.

To reach the largest number of Hispanics online and on mobile platforms, HolaDoctor partnered with Univision Interactive Media, Inc. to feature content from HolaDoctor's health and wellness portal on Univision Salud (www.UnivisionSalud.com).Univision Salud is a comprehensive new health site that features high caliber content, valuable tools, and premier services and programs that focus on healthcare issues that are important to Hispanics.

About DrTango (now HolaDoctor)

For over a decade, DrTango, now HolaDoctor, has been devoted to promoting a healthy lifestyle among Latin communities across the country and the world. The company aims to educate and empower Hispanic consumers to take charge of their health by providing them with culturally relevant content, tools, personalized programs and access to healthcare services.

HolaDoctor also provides private and customized Hispanic healthcare portals to hospitals, employers, health insurance companies and government health agencies. As part of its offering, HolaDoctor provides translation and cultural adaptation services to its clients and partners.  

For more information please visit www.holadoctor.net

Contact: Catalina Rodriguez

678-242-6779

[email protected]

SOURCE HolaDoctor



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