MIAMI, Oct. 24 -- South Florida weight-loss expert
(Photo: http://www.newscom.com/cgi-bin/prnh/20091024/FL98390 )
"I'm delighted that my book has caught on so quickly because I think it helps the reader to realize that, despite its catchy, flashy name, Dr. Siegal's Cookie Diet is a serious, sound approach to weight loss that's based on two hundred years of medical and scientific research," said Dr. Siegal. "It took me fifteen years to write this book, and more than fifty years of treating and observing overweight patients, to acquire the anecdotal evidence upon which Dr. Siegal's Cookie Diet is based."
The surge in sales of Dr. Siegal's book is due to a number of recent media profiles:
ABC's Good Morning America
The New York Times
The Miami Herald
Dr. Siegal's Cookie Diet Book is divided into five sections. In Section One, the author endeavors to establish his credentials before asking the reader to "make a leap of faith" and follow a regimen that Dr. Siegal freely acknowledges bucks the conventional wisdom. Dr. Siegal addresses the tendency for some critics to "summarily dismiss" Dr. Siegal's COOKIE DIETŪ based solely on its unquestionably gimmicky name. He accepts his obligation to explain the origin and underlying principles of his diet before asking the reader to "...trust me when I tell you that you'll lose weight by eating cookies all day..." In Chapter Two, entitled "500,000 Anecdotes," Dr. Siegal reveals the import role that "anecdotal evidence" plays in every practicing physician's work, and he explains how his personal observations of more than 500,000 overweight patients support his approach to losing weight.
The second section is the longest and most scholarly part of the book and yet, perhaps paradoxically, the most fun to read. In the lengthiest chapters in the 320-page volume, Dr. Siegal takes the reader on an entertaining, occasionally hilarious journey through two centuries of weight-loss diets and nutritional wisdom. An enthusiastic collector of diet books (his private collection includes hundreds of volumes dating back to the early 18th century), Dr. Siegal resurrects for the reader's pleasure an array of mostly forgotten weight-loss schemes that, in their day, were enormously popular and considered medically sound. Perhaps the most memorable of these was "Fletcherizing," the inspiration of Horace Fletcher, famous in his day as "The Great Masticator," who argued that the key to sound health was to chew each mouthful of food 32 times (once for each tooth), and then spit it out. Fletcher's system had a massive following during the early 20th century.
"At the moment, the world seems fascinated to know whether this or that celebrity follows Dr. Siegal's Cookie Diet, and I find that amusing. What people don't know is that every generation for at least the past 200 years had its share of diets with famous followers. Fletcher's diet had countless eminent disciples such as John D. Rockefeller, Mark Twain, and Upton Sinclair."
In Section Three of Dr. Siegal's Cookie Diet Book, which is undoubtedly the most controversial one, the author pulls no punches as he blasts the nutritional pseudo-wisdom with which the public is constantly bombarded by well-meaning but misguided "experts" who have rarely helped an actual overweight person lose weight. Dr. Siegal accuses diet coaches, nutritional counselors, and even some of his fellow doctors with propagating impractical, theoretical advice.
"I take a practical approach to losing weight," Dr. Siegal explained. "The world is full of well-intentioned nutritional advice that comes out of an ivory tower and is too complicated and demanding to be useful in the real world. I want results, not unrealized good intentions."
Dr. Siegal expresses some opinions that run counter to the conventional wisdom as he confirms or refutes a number of popular urban myths. Chapters in Section Three include "The Great Calorie Theory," "The Last Ten Pounds are the Hardest," and "Faster is Better."
Section Four is the diet part of this diet book. It includes recipes, meal guidelines, and detailed instructions for following Dr. Siegal's COOKIE DIETŪ, a three-step program that Dr. Siegal and several hundred other physicians have used in their medical practices since 1975.
The last section of Dr. Siegal's Cookie Diet Book contains just one chapter, "For Your Doctor's Eyes Only." It's intended for the reader's doctor who, Dr. Siegal advises, should monitor his patient's health on any diet.
Dr. Siegal's Cookie Diet Book available online at CookieDiet.com, Amazon.com, Borders.com, and BN.com; at Barnes & Noble stores in the United States; and throughout Canada at Indigo, Chapters, World's Biggest Bookstore, and Coles.
ABOUT SANFORD SIEGAL, D.O., M.D.
Sanford Siegal, D.O., M.D., is a practicing physician whose South Florida medical practice, Siegal Medical Group, has treated more than 500,000 overweight patients. Although he has achieved notoriety for his books on subjects including high fiber diets, hunger control without drugs, and hypothyroidism, he is best known as the Cookie DoctorŪ behind the popular Dr. Siegal's COOKIE DIETŪ weight-loss program and hunger-controlling foods. Dr. Siegal is perpetually frequently in the news and has been profiled by dozens of media including The New York Times, ABC's Good Morning America, The Today Show, Toronto Globe & Mail, and Forbes.
SOURCE Hyde Park Publishing Ltd.
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