MUMBAI, August 10, 2017 /PRNewswire/ --
While there are several options to deal with hair problems in particularand health issues in general - Dr Batra's™ Homeopathy treatment deals at the foundation and restores natural wellness. The results are visible but the solution is deeper. The challenge that Water Communications faced was the delivery of the message to not just the
Childhood was a little more carefree than one is now as adult, a lot more fitter, and a phase where one could truly let their hair loose. As a child, one is blessed with natural wellness, which is however lost with age due to various reasons. Dr Batra's™ Homeopathy can help restore this natural, innocent wellness.
Deliberations with Dr. Mukesh Batra and his talented team along with the creative agency led to the big idea: Celebrating the joy of bachpan with Dr Batra's™ by your side. The message was to address men's hair loss problem. So, the big idea was translated into simplest execution of a small kid standing in front of a mirror - who is playing with his hair, just like everyone did as a child. The kid then morphs into an older version of himself with hardly any hair to play with. The TVC also features a soundtrack that most of the people would tap along with from the first hear.
Dr Mukesh Batra, CMD, Dr Batra's™ Homeopathy is confident that the medical campaign devoid of problems or fear can work. He said, "Dr Batra's™ Homeopathy is synonymous with Innocence, Wellness and Joy of good health. When was the last time, you saw them together? Childhood! That's where we want your health to return. Hence, Phir Se Bachpan!"
A 360 degree brand campaign that comprises a TVC, print ads, radio and digital campaigns on social media, with people being asked to change their profile to their childhood picture along with a '#phirsebachpan' hash tag.
Vandana Sethhi, CEO & Creative Thinker, Water Communications, who has consistently championed simple yet powerful ideas, defined it as - "The campaign celebrates the Joy of Childhood - hair in particular and childhood wellness at large; offering a chance to restore the same with Dr Batra's™ Homeopathy. Phir Se Bachpan." She is proud of the fact that for the first time in India's medical communications, the problem-solution structure is replaced with celebrations and joy."
The path-breaking campaign has already caught the attention of the industry with overwhelming curiosity for the results.
Creative Agency: Water Communications
Creative Team: Ragini Somani, Basit Shaikh, Akash Shandilya, Vinaya Salvi and Vinayak Polekar
Production House: The Moon Studioz
Producer: Babla Mehta
Director: Prasad Wadke
Film duration: 25/20 Secs
About Water Communications:
Water Communications was started by Vandana Sethhi, a pioneer in the field of Advertising & Brand Communications. Water is a vision of diversification in creative thinking backed by intensive consumer research, which brings out determined results. Water Communications' clientele comprises some of the leading companies in India including, Future Generali, Aegon Religare, Marshalls Wallcoverings, Homes Furnishings, Foam Home, The Artist, Diamond Sinks, Mahesh Lunch Home, Tata AIG and Bliss GVS Pharma among others.
Media Contact: Vibhuti Agrawal [email protected] +91-9820363389 Water Communications
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