Donuts Releases Dot-Doctor (.doctor) Domains
BELLEVUE, Wash., Nov. 2, 2016 /PRNewswire-USNewswire/ -- Donuts Inc. announced today that its 'dot-doctor' (.doctor) domain extension is now open for sale to the public. The release of dot-doctor follows a successful fall season for Donuts, the world's largest operator of not-com domain extensions. During the past two months, the company also expanded its retail industry portfolio with the release of the dot-shopping domain extension and launched its DPML Plus offering, enhancing the company's legacy service to help brand owners protect their mark and mark-related terms.
The term "doctor" symbolizes care, mastery and skill—accordingly, dot-doctor domains can be utilized for nearly any industry. The Mayo Clinic, the Hospital for Special Surgery, and One Health are three brands that have already registered their names in the dot-doctor domain. Additionally, domain names like tax.doctor, bike.doctor, shoe.doctor and plumbing.doctor have been registered, demonstrating the broad range of fields than can benefit from utilizing the domain.
"Brands that span a wide spectrum of services, products and specialties have long incorporated "doctor" to connote expertise or distinctiveness to customers, and now this domain helps them underscore that with their digital presences," said Donuts co-founder and COO Richard Tindal. "This will help organizations ranging from consumer products to business consultancies to healthcare providers stand out and drive better awareness and returns on investments in their online properties."
Healthcare providers are among the many brand categories that can benefit from dot-doctor domains as the industry increasingly goes online. According to Accenture, 86% of healthcare executives agree their organizations are increasingly pressed to reinvent themselves and evolve their businesses before competitors disrupt them. For medical practitioners, who are witnessing services like Zocdoc and BetterDoctor supplant word-of-mouth referrals, securing a unique and descriptive domain name like dot-doctor is an important step toward better marketing themselves to prospective patients.
In the past, finding a suitable domain name for your business was difficult. Domain names were constrained to endings like .com, .net or .info. With the introduction of not-com domain names like dot-doctor, brands have the opportunity to create hyper-specific and easily searchable calling cards for their online homes. Rather than being cluttered with hyphens and numbers before the "com," these domain name endings are specific and relevant to identify your business, industry or passion.
Since January 2014, Donuts has registered more than 2 million domain names and generated over $100 million in domain name services bookings. More than half of all domains worldwide are registered outside the 'dot-com' extension, with over 10,000 new not-com domains registered every day—roughly one every 10 seconds.
About DonutsDonuts Inc. securely operates the largest number of the Internet's top-level domain names and provides varied and relevant online identities, in multiple languages and character sets, to businesses, individuals, and organizations worldwide. Donuts Inc. is headquartered in Bellevue, Washington, with offices in Los Angeles, Washington, D.C. and London. For more information, please visit www.donuts.domains.
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SOURCE Donuts Inc.